This session will be presented by Michelle Hummel who was recently nominated for the Women Owned Business of the Year!
Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. Recently nominated for Woman Owned Business of the Year. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. CEO and founder of Web Strategy Plus a full service digital marketing agency assisting clients with branding initiatives Nationwide. Founder of Web Media University offering virtual and in-person social media training to corporations. Also a current contributing editor to The Social Media Monthly Magazine. A few of her specialties are Social Media Marketing, Web Design/Development, Content Creation, Brand Development and Public Speaking. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!
Facebook is currently in the process of rolling out design changes to business pages. If you’re wondering what this means for your page, we’re going to start by comparing the current and new designs, then share a few helpful tips for making the most of your page’s new look.
[Tweet theme=”basic-white”]3 Notable Facebook Design Changes[/Tweet]
The first change is Facebook is reducing the width of the header image. Instead of stretching across the entire top, the new design reduces the width of this element to 3/4 of the page. The second change has to do with Facebook shops and services sections. If you have either enabled, they will now be prominently displayed on your page above all the status updates.
The third change applies to when you’re logged into Facebook and viewing your own page. When you’re looking for the promote button, it will now be in the left sidebar at the bottom instead of its previous position at top right of the cover photo. Related to this is statistics have been moved from that top right spot to below the status update box.
What You Can Do to Optimize Your Updated Business Page
Even though it always take a little time to adjust to a new design change like this, the good news is Facebook didn’t make any massive changes. In fact, most people agree that the new design changes look quite nice. Additionally, moving the shops and services sections higher up on the page should encourage more visitors to check out what businesses have to offer.
With that being said, this is still a change, which is why we want to cover a few ways to make the most of it. Previously, header images had multiple elements overlapping and covering them. The new design gives this image a dedicated space, which is why you should consider making it even more detailed than before. The recommended size for this image is 828 pixels wide and 360 pixels tall, which Facebook will then resize based on device and screen size.
Since the new design has a dedicated space for a call to action button, make sure you add one if you haven’t already. Otherwise, there will be a blank space in the upper portion of your page and you’ll miss out on the opportunity to drive targeted clicks. The same goes for filling out the information on the various tabs. These links are now more visible, so you don’t want someone to click and then not see anything interesting. You can go a step further by adding custom tabs as well.
If you want to make your Facebook page and other social media profiles look their absolute best, be sure to take a look at our social media design services.
When businesses start using social media, they usually reach a point where they’re interested in getting even more out of these channels. When that point is reached, one option that may come up is utilizing a social media community manager. Since this type of role is still something that’s fairly new, many businesses have questions about what exactly it means.
5 Things That a Great Social Media Community Manager Does
Another reason that it can be a little challenging to figure out what someone in this role does is they generally do quite a bit. The first task on the list of a social media community manager is creating content. While you may already have writers, designers or other individuals that help you produce content, it’s important to remember that every social platform is different. What a community manager can do is take existing pieces of content and properly optimize them to the unique nature of each platform.
The next thing a community manager for social media does is market analysis. Because individuals filling this type of role are interacting with prospects on a daily basis, they’re able to spot trends that can help a business improve their online marketing efforts. Additionally, a community manager can take the analytics collected for different social platforms and translate them into actionable information.
The third thing that a great social media manager will do is stay on top of the news. This includes news surrounding the industry a business is in, along with broader news that’s relevant to the business. There are a few reasons why this type of activity is important. Not only does it provide content and things for a manager to engage with social users about, but it can also expose opportunities where it makes sense for a business to create their own content around a specific event.
Fourth on the list is providing customer service. When a business is on social media, they’re going to interact with both prospects and existing customers. As social media becomes a primary form of communication for more people, providing customer service through these platforms is going from something that’s helpful to a mandatory benchmark. Having an active community manager can help a business stay on top of any customer service issues that come up via social.
Last but certainly not least, a social manager facilitates opportunities. From collaborating with influencers to highlighting especially passionate customers on social media, having someone consistently focused on this type of social interaction can create a lot of interesting opportunities.
If you’re interested in reaping all the benefits that the right social media community manager can offer but don’t want to hire a full-time employee for this role, learn more about the solution Web Strategy Plus can provide.
Now that we’re officially settled into 2016, it’s possible to move beyond predictions and look at the actual trends that are most likely to define the social media landscape over the course of the next year. If you’re a business owner who’s wondering where you should invest your time and resources in regards to social media, here are the trends that simply can’t be ignored this year:
If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat. Far too many businesses are under the assumption that if they create a great piece of content and then put it out into the world, it will perform great. Continue reading
1) Be relevant. Make sure you have a good mix of content types. For example, call-to-actions with non commercial posts, contests, industry news etc. 80% of your content has to focus on your fans’ needs and interests and 20% should promote your brand. Continue reading