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Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am – 12pm

  • Introduction to the Social Media Management role, best practices, tools and must-have resources
  • Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
  • See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
  • Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
  • Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
  • Classroom Work: You will create your Targeted Marketing Profiles

LUNCH BREAK AS NEEDED 11am – 12pm

BREAKOUT, Q&A WITH TEACHER, 11:30am – 12pm

Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm

  • Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
  • Learn how to build social media followers fast and inspire them to become Brand Advocates
  • We will review best practices and give you several great ideas you can use for your content strategy
  • Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
  • You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
  • Classroom Work: You will create your Social Media Marketing Calendar

BREAKOUT, Q&A WITH TEACHER, 2:30pm – 3pm

Session #3 – Execute Your Content Marketing Strategy 3pm – 5pm

  • Introduction on how to use the Send Social Media Management Dashboard
  • How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
  • How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
  • How to create an Email and SMS Mobile marketing campaign
  • How to optimize your social media posts – best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
  • How to pull reports to optimize your social media strategies
  • Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:

1 MONTH FREE access to WebMediaUniversity.com, $197 value

Shares for FB videos

If you heard someone talking about an online platform where over one hundred million hours of videos are watched every day, there’s a good chance you would assume they were talking about YouTube. While that’s a completely reasonable guess, it’s surprisingly not the answer. Thanks to Facebook’s focus on video over the last couple of years, they’re now a platform that’s responsible for all that video consumption every single day.

Given that people are already watching so much video on Facebook, it makes sense to use this specific type of content to promote your business. So whether you’ve already tried publishing some videos on Facebook or are interested in adding this type of content to your strategy throughout the rest of the year, we have five proven tips that will help you get more views, engagement, and shares on every Facebook video you publish:

  1. IMMEDIATELY Grab People’s Attention

 

There’s a lot of video content on Facebook, which means you need to take a few steps to ensure people pay attention to yours. Using a great thumbnail, teasing the video with a short post update and starting immediately will give your video the best chance of succeeding.

  1. Make the Title Descriptive

 

Facebook users don’t rely solely on their feed to find great content. There are over two billion searches a day on Facebook, which means people are typing in exactly what they want. By writing descriptive titles for your videos, you can get in front of interested searchers.

  1. Focus on 1 Main Point

 

One of the traits that set really successful videos apart from others is they get shared a lot. By focusing each of your videos on one main point, you will increase the likelihood of people sharing it. That’s because having the main point will make it easy for people to explain to others why they’re sharing it with them.

  1. End with a Call to Action

 

Engagement is all about taking action, which is what you want to encourage people who watch your video to do. You can use your post copy, a spot during the video and/or the end of the video to give viewers a call to action.

  1. Use Facebook Ads

 

There was a time when all activity on Facebook was organic. However, those days are long gone. So even though following the above tips is a great way to maximize the organic reach of your posts, giving your videos an extra push through Facebook Ads can work very well. Because Facebook does want lots of video content, the additional reach you can get with even a small budget is quite good.

For even more help creating a highly effective Facebook marketing strategy in 2017, take a look at the expert social media marketing services offered by Web Strategy Plus.

Facebook Shop

As people continue to spend more of their time online directly on Facebook, it makes sense to provide a variety of ways for your target customers to interact with your business on this platform. The specific interaction we want to focus on in this post is selling products directly through your Facebook page. Whether you’re already getting some sales but want more or are new to the idea of this type of selling, we’ve got five actionable tips to ensure your page is optimized:

1. Be Sure You Have the Right Page Type and Category

 

Facebook provides a variety of page templates for different types of businesses. Their current options are services, shopping, business, politicians, venues, nonprofits and restaurants & cafes. Choosing the category that best matches your business will give you a template that Facebook has optimized based on the incredible amount of data the platform collects. While the services and shopping templates already include a shop section, you can add this section to any template by clicking Edit Page, scrolling down and then clicking the Add a Tab button.

2. Optimize Your Call to Action Button

 

The call to action button you use will directly affect how potential customers interact with your Facebook page. You can choose from a wide variety of CTA buttons. As a rule of thumb, if the analytics data from your website shows that many customers buy after just one or two visits, it makes sense to use the Shop Now button. But if you have a higher-priced product that tends to require some consultative selling, Learn More or Get in Touch are the two best options for getting people into your sales pipeline.

3. Fill Out Your Shop

 

Just as an empty website isn’t going to do much for your bottom line, you need to have your Facebook shop fully filled out for people to take notice. You’ll want to do this by taking the time to add multiple photos for each of your products, along with having a great description. The other decision you need to make is whether you want customers to check out on your website or Facebook. While many businesses default to the former, it’s worth at least running a test to see if letting customers check out directly on Facebook has a positive impact on your conversion rate.

4. Regularly Tag Your Products

 

One of the really cool things about selling through your Facebook page is you can tag photos with the product they feature. Since this is a great way to drive people to your store, be sure to make tagging a standard part of your workflow.

5. Let Customers Leave Reviews

 

Social proof is one of the most important elements for establishing the level of trust that someone needs to make a purchase from you. Letting customers leave reviews directly on your Facebook page is an easy and effective way to get this social proof. If you don’t currently have many reviews, you can build them up by emailing some of your top customers and asking them to leave a review directly on Facebook.

If you want expert help implementing these tips or would like additional guidance with your Facebook efforts, be sure to take a look at our social media optimization services.

EXCLUSIVE OFFER: VIRTUAL SOCIAL MEDIA BOOTCAMP TRAINING!

Instructor Led, Hands-On Training: Social Media Certification

Only $299 for the first 10 sign ups! $499 per person thereafter
PLEASE HURRY, THIS WILL SELL OUT!!

Social Media Bootcamp training will be from 9 am to 5 pm EST (with breaks)

Here’s What to Expect in Your Social Media Bootcamp Training Program

Content Overview

Session #1 – Targeted Marketing Strategies 9am – 12pm

  • Introduction to the Social Media Management role, best practices, tools and must-have resources
  • Learn secret strategies to find your target audience on Twitter, Facebook, YouTube, Pinterest, LinkedIn and Google Plus
  • See how easy it is to discover Key Influencers on social media and develop strategic relationships to help grow your business
  • Learn how to easily monitor Facebook and Twitter conversations with targeted keywords to find your customers
  • Learn how to create Twitter leads lists and import them into the Send Social Media Management dashboard for monitoring and engagement
  • Classroom Work: You will create your Targeted Marketing Profiles

LUNCH BREAK AS NEEDED 11 am – 12 pm

BREAKOUT, Q&A WITH TEACHER, 11:30 am – 12 pm

Session #2 – Develop Your Content Marketing Strategy 12pm – 2:30pm

  • Introduction on how to develop a magnetic content marketing strategy to attract customers to your brand
  • Learn how to build social media followers fast and inspire them to become Brand Advocates
  • We will review best practices and give you several great ideas you can use for your content strategy
  • Learn how you can use tools like Send Social Media and Feed.ly to quickly find quality content
  • You will be provided with a Social Media Marketing Calendar template which you will use to start building your own strategy
  • Classroom Work: You will create your Social Media Marketing Calendar

BREAKOUT, Q&A WITH TEACHER, 2:30 pm – 3 pm

Session #3 – Execute Your Content Marketing Strategy 3 pm – 5 pm

  • Introduction on how to use the Send Social Media Management Dashboard
  • How to add and manage your Facebook, Twitter, LinkedIn, Google Plus, Instagram, Foursquare, YouTube, WordPress and Pinterest
  • How to setup your Twitter Welcome Tweets, List, Searches, Retweets and AutoReplies
  • How to create an Email and SMS Mobile marketing campaign
  • How to optimize your social media posts – best time to post, repeat your posts, add lead generation links, create custom designs, add videos & automate your RSS feed
  • How to pull reports to optimize your social media strategies
  • Classroom Work: You will input your Social Media Content into the posting dashboard

In-Depth, Industry Specific Training

We will review your homework and provide answers to specific questions that relate to your Industry. We will deliver in-depth training and help you understand the Social Media Tools that are right for your business.

Social Media Certification and Free Bonuses

Take our final exam to prove you are a social media expert in your Industry. We will provide you with a badge you can proudly display on your LinkedIn profile and add to your website. You will also get the following:

1 MONTH FREE access to WebMediaUniversity.com, $197 value

Social Media Management and Marketing Certification

Get hands on training with Michelle Hummel, CEO of Web Strategy Plus, a full service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

Social Media Management and Marketing Certification

Get hands on training with Michelle Hummel, CEO of Web Strategy Plus, a full service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

Want To Learn How Social Media Can Help Your Business Increase Sales And Generate Leads?

RSVP to our event!

“How To Successfully Grow Your Business With Social Media”

Presented by: Michelle Hummel, CEO of Web Strategy Plus

Join us for a fun networking and learn session where we will show you exactly how to grow your business with proven Social Media Marketing techniques you can implement right away!

Dinner will be provided so bring yourself, a friend, business cards and your think tank to this fun and engaging learning session. We will be giving away Door Prizes and one lucky winner will receive a $1,500 value Social Media Makeover!

About Your Teacher

MICHELLE HUMMEL
Web Marketing Strategist, Social Media Trainer and Entrepreneur

Michelle is a passionate Internet Marketer with 10+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. A current contributing editor to The Social Media Monthly Magazine and writing a book titled, “The Social Media Magnet: everything you need to know to attract customers with social media”, sharing her best kept secrets to success. CEO and founder of WebStrategyPlus and WebMediaUniversity. Her team specializes in Social Media Marketing/Management, Search Engine Optimization, Pay Per Click Management, Lead Generation, Franchise Marketing, Web Design/Development, Mobile App Creation (iPhone and Android), Content Creation and Brand Development.

DESCRIPTION

Social Media Management and Marketing Certification

Get hands on training with Michelle Hummel, CEO of Web Strategy Plus, a full service Social Media Marketing Agency. Learn EVERYTHING you need to know to be a Social Media Manager for your company!

Do you want to know exactly how to reach your target audience with social media? Would you like an employee to acquire the skills needed to handle social media marketing for your company? Then this training session is for you! Learn how to attract more leads with social media marketing.

LIMITED SEATING AVAILABLE SO PLEASE HURRY BEFORE IT SELLS OUT!

LUNCH WILL BE PROVIDED 🙂

WHAT YOU NEED: PLEASE BRING YOUR LAPTOP AND POWER CHARGER!

Social Media Certification Training Agenda

Session #1 – Targeted Marketing Strategies, 2 hours, 9am – 11am

Learn how to find and engage with your target audience on the right Social Media networks for your business
Intro to the Social Media Management role and best practices
In-depth analysis and review of your current social media strategy
In-depth analysis and review of your top Competitors and a plan on how you can win in your industry
In-Class Work: Create Your Social Media Content Marketing Strategy

IN-CLASS WORK 11AM – 11:30AM
BREAK FOR LUNCH, Q&A TIME WITH THE TEACHER, 11:30AM – 12PM

Session #2 – Developing Your Content Marketing Strategy, 2 hours, 12pm – 2pm

Learn how to build social media followers with an engaging content strategy that inspires Brand Advocates
Review best practices for developing an engaging content marketing strategy
Review tools & resources to help build your content and marketing campaigns
Review Marketing strategies Loyalty Programs, Mobile Marketing, Text Campaigns, QR Codes and Pay Per Click Ads
In-Class Work: Create Your Editorial Content Marketing Calendar

IN-CLASS WORK 2PM – 2:30PM
BREAK FOR SNACKS, Q&A TIME WITH THE TEACHER, 2:30PM – 3PM

Session #3 – Executing Your Marketing Strategy, 2 hours, 3:00pm – 5:00pm

Review best practices for social media marketing
Implement your marketing strategy
Review the most popular social media marketing strategies
Demonstrate what a Social Media Management Dashboard can do for your business
In-Class Work: Setup your Social Media Management Dashboard

Your teacher will be available to schedule a 30 minute followup phone call session after your training to review any additional questions you have before taking the final exam.
Pass Final Exam to get Social Media Marketing & Management Certification

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1 MONTH FREE access to WebMediaUniversity.com, $197 value

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1 MONTH FREE access to SendSocialMedia.com, $199 value

TOTAL VALUE OF THIS PACKAGE IS $999. RSVP TODAY AND GET IT FOR ONLY $199 PER PERSON!

LIMITED SEATING AVAILABLE. PLEASE HURRY, FIRST COME FIRST SERVE!!

Lunch and snacks are included with your investment.

About Your Teacher, MICHELLE HUMMEL

She was recently nominated for the Women Owned Business of the Year! Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. CEO and founder of Web Strategy Plus a full service digital marketing agency assisting clients with branding initiatives Nationwide. Founder of Web Media University offering virtual and in-person social media training to corporations. Also a current contributing editor to The Social Media Monthly Magazine. A few of her specialties are Social Media Marketing, Web Design/Development, Mobile Apps, Content Creation, Brand Development and Public Speaking.

Industries we specialize in for Social Media Training:

Accountants
Authors/Writers
Construction
Educational Facilities
Entertainment
Fashion/Beauty/Fitness
Financial/Brokers/Insurance
Healthcare
Hospitality
Legal
Marketers
Musicians
Non Profits
Real Estate/Realtors/Home Builders
Recruiters
Restaurant
Retail
Sales
Travel

This session will be presented by Michelle Hummel who was recently nominated for the Women Owned Business of the Year!

MICHELLE HUMMEL 
Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. Recently nominated for Woman Owned Business of the Year. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. CEO and founder of Web Strategy Plus a full service digital marketing agency assisting clients with branding initiatives Nationwide. Founder of Web Media University offering virtual and in-person social media training to corporations. Also a current contributing editor to The Social Media Monthly Magazine. A few of her specialties are Social Media Marketing, Web Design/Development, Content Creation, Brand Development and Public Speaking. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!

mobile marketing

When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content. What’s interesting about this behavior is it may not always be mirrored by the people creating the content that’s so often consumed on mobile devices.

Many content creators prefer to use laptops or even dual monitors as they create content that will be published online. While there’s nothing wrong with that type of workflow, it is important for creators and businesses to remember that the content they publish may be accessed on small screens with slower mobile connections.

To ensure that the hard work put into producing content doesn’t go to waste because someone wants to look at it on a smaller screen, here are the top content marketing strategies I’ve found for engaging mobile readers:

Hone Headlines

Direct mail copywriters use to spend a significant percentage of their time honing the headlines of their letters. This is just as important with mobile devices. Given that people are always a single tap away from games and other entertainment, taking time to perfect the headlines of your content is crucial for anyone to notice and care about it.

Start with a Bang

Once someone is drawn to a piece of content by the headline, you want to keep the momentum going. The best way to do that is by diving right into at least some of the meat of what you’re writing about. Even if it’s just a teaser, this will keep people moving deeper into your content.

Keep Paragraphs Short

No one wants to deal with reading a wall of text on a phone or tablet screen. You can make the reading experience a pleasant one by keeping paragraphs short and using subheadings throughout the body of your content.

Wrap It Up

Even if people are interested in a piece of content, they may still quickly scan through to the bottom. The good news is you can still connect with those types of readers by wrapping up what you’ve talked about at the end and including a relevant call to action.

Use Media Strategically

Images can be a great way to augment content and even make it more likely that people will share. The same can be true for embedding a video. Just be sure that these things are done in a way that will keep the content mobile friendly. With images, use a program to compress the size prior to embedding. And check a video once it’s embedded to ensure it’s not dramatically slowing down how long a post takes to load on a mobile connection or causing a weird sizing issue.


If you would like professional guidance for your content marketing, I’m here to help. Learn more about Web Strategy Plus and the content marketing services we offer.