This session will be presented by Michelle Hummel who was recently nominated for the Women Owned Business of the Year!
Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. Recently nominated for Woman Owned Business of the Year. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. CEO and founder of Web Strategy Plus a full service digital marketing agency assisting clients with branding initiatives Nationwide. Founder of Web Media University offering virtual and in-person social media training to corporations. Also a current contributing editor to The Social Media Monthly Magazine. A few of her specialties are Social Media Marketing, Web Design/Development, Content Creation, Brand Development and Public Speaking. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!
When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content. What’s interesting about this behavior is it may not always be mirrored by the people creating the content that’s so often consumed on mobile devices.
Many content creators prefer to use laptops or even dual monitors as they create content that will be published online. While there’s nothing wrong with that type of workflow, it is important for creators and businesses to remember that the content they publish may be accessed on small screens with slower mobile connections.
To ensure that the hard work put into producing content doesn’t go to waste because someone wants to look at it on a smaller screen, here are the top content marketing strategies I’ve found for engaging mobile readers:
Direct mail copywriters use to spend a significant percentage of their time honing the headlines of their letters. This is just as important with mobile devices. Given that people are always a single tap away from games and other entertainment, taking time to perfect the headlines of your content is crucial for anyone to notice and care about it.
Start with a Bang
Once someone is drawn to a piece of content by the headline, you want to keep the momentum going. The best way to do that is by diving right into at least some of the meat of what you’re writing about. Even if it’s just a teaser, this will keep people moving deeper into your content.
Keep Paragraphs Short
No one wants to deal with reading a wall of text on a phone or tablet screen. You can make the reading experience a pleasant one by keeping paragraphs short and using subheadings throughout the body of your content.
Wrap It Up
Even if people are interested in a piece of content, they may still quickly scan through to the bottom. The good news is you can still connect with those types of readers by wrapping up what you’ve talked about at the end and including a relevant call to action.
Use Media Strategically
Images can be a great way to augment content and even make it more likely that people will share. The same can be true for embedding a video. Just be sure that these things are done in a way that will keep the content mobile friendly. With images, use a program to compress the size prior to embedding. And check a video once it’s embedded to ensure it’s not dramatically slowing down how long a post takes to load on a mobile connection or causing a weird sizing issue.
If you would like professional guidance for your content marketing, I’m here to help. Learn more about Web Strategy Plus and the content marketing services we offer.
Facebook is currently in the process of rolling out design changes to business pages. If you’re wondering what this means for your page, we’re going to start by comparing the current and new designs, then share a few helpful tips for making the most of your page’s new look.
[Tweet theme=”basic-white”]3 Notable Facebook Design Changes[/Tweet]
The first change is Facebook is reducing the width of the header image. Instead of stretching across the entire top, the new design reduces the width of this element to 3/4 of the page. The second change has to do with Facebook shops and services sections. If you have either enabled, they will now be prominently displayed on your page above all the status updates.
The third change applies to when you’re logged into Facebook and viewing your own page. When you’re looking for the promote button, it will now be in the left sidebar at the bottom instead of its previous position at top right of the cover photo. Related to this is statistics have been moved from that top right spot to below the status update box.
What You Can Do to Optimize Your Updated Business Page
Even though it always take a little time to adjust to a new design change like this, the good news is Facebook didn’t make any massive changes. In fact, most people agree that the new design changes look quite nice. Additionally, moving the shops and services sections higher up on the page should encourage more visitors to check out what businesses have to offer.
With that being said, this is still a change, which is why we want to cover a few ways to make the most of it. Previously, header images had multiple elements overlapping and covering them. The new design gives this image a dedicated space, which is why you should consider making it even more detailed than before. The recommended size for this image is 828 pixels wide and 360 pixels tall, which Facebook will then resize based on device and screen size.
Since the new design has a dedicated space for a call to action button, make sure you add one if you haven’t already. Otherwise, there will be a blank space in the upper portion of your page and you’ll miss out on the opportunity to drive targeted clicks. The same goes for filling out the information on the various tabs. These links are now more visible, so you don’t want someone to click and then not see anything interesting. You can go a step further by adding custom tabs as well.
If you want to make your Facebook page and other social media profiles look their absolute best, be sure to take a look at our social media design services.
When businesses start using social media, they usually reach a point where they’re interested in getting even more out of these channels. When that point is reached, one option that may come up is utilizing a social media community manager. Since this type of role is still something that’s fairly new, many businesses have questions about what exactly it means.
5 Things That a Great Social Media Community Manager Does
Another reason that it can be a little challenging to figure out what someone in this role does is they generally do quite a bit. The first task on the list of a social media community manager is creating content. While you may already have writers, designers or other individuals that help you produce content, it’s important to remember that every social platform is different. What a community manager can do is take existing pieces of content and properly optimize them to the unique nature of each platform.
The next thing a community manager for social media does is market analysis. Because individuals filling this type of role are interacting with prospects on a daily basis, they’re able to spot trends that can help a business improve their online marketing efforts. Additionally, a community manager can take the analytics collected for different social platforms and translate them into actionable information.
The third thing that a great social media manager will do is stay on top of the news. This includes news surrounding the industry a business is in, along with broader news that’s relevant to the business. There are a few reasons why this type of activity is important. Not only does it provide content and things for a manager to engage with social users about, but it can also expose opportunities where it makes sense for a business to create their own content around a specific event.
Fourth on the list is providing customer service. When a business is on social media, they’re going to interact with both prospects and existing customers. As social media becomes a primary form of communication for more people, providing customer service through these platforms is going from something that’s helpful to a mandatory benchmark. Having an active community manager can help a business stay on top of any customer service issues that come up via social.
Last but certainly not least, a social manager facilitates opportunities. From collaborating with influencers to highlighting especially passionate customers on social media, having someone consistently focused on this type of social interaction can create a lot of interesting opportunities.
If you’re interested in reaping all the benefits that the right social media community manager can offer but don’t want to hire a full-time employee for this role, learn more about the solution Web Strategy Plus can provide.
There was a time when most people thought that LinkedIn was only useful during a job search. But as the site has continued to grow and develop, it has become the leading social network for professionals across countless industries. So whether you’re interested in finding new leads, networking or simply want to learn new strategies that you can apply to your business, LinkedIn is the place to go.
Because LinkedIn continues to grow and develop at a rapid pace, the platform is always gaining new features. Given how powerful LinkedIn has become, it’s easy to overlook some really compelling features. That’s why I want to cover a handful of great LinkedIn features you may not know about but will want to start using now:
Optimize Your Profile By Reordering It
A standard LinkedIn profile follows the format of summary, experience and endorsements. Then within sections, the site has a default method for how information is displayed. Although many users assume that’s the format they have to stick with, LinkedIn actually makes it possible to change the order of both the sections and the content within them. By making even just a couple of tweaks, you can ensure that the information you care about the most is what people first see when they look at your profile.
Personalize LinkedIn Requests
As with profiles, LinkedIn has a default format for requests that are sent. While these requests can be a great way to grow your network, they can appear spammy at times. You can combat that issue by using the mobile app to customize your requests. The way to do this is instead of clicking the connect button when you look at someone’s profile, click the three dots that are displayed in the upper right. Choose Personalize Invite, and then you’ll be able to write any message you want.
Join More Groups
When people start investing some time in growing their LinkedIn presence, they usually discover that groups provide numerous benefits. If you’re part of groups but it’s been awhile since you’ve looked at any new ones, you may not know that LinkedIn now allows you to join up to 100. Given the value that participating in groups can provide, it’s worth looking into joining at least a few more.
Video is the Future
The amount of video that’s watched online every single day is amazing. As the Internet continues to become more interactive via video, you can take advantage of what this medium has to offer by adding at least one to your profile. And if your business has a YouTube channel with multiple videos, you can easily connect it to LinkedIn.
If you have any other questions about LinkedIn or how you can use social media to market your business online, you can easily get answers by contacting Web Strategy Plus.
If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat. Far too many businesses are under the assumption that if they create a great piece of content and then put it out into the world, it will perform great. Continue reading
Blogging is a critical component of any successful web strategy. With an engaging blog, your business can attract new prospects and reach existing consumers with content that will improve brand value and awareness. Learn how to get more readers to your Blog: Continue reading
Do you know who your target audience is? Now ask yourself, why would they care about what you have to say? Learn how to build a successful Content Strategy: Continue reading
How do you keep your audience engaged on a regular basis? By providing quality and fresh blog content. Learn how to keep your audience engaged with your Blog Content: Continue reading