This session will be presented by Michelle Hummel who was recently nominated for the Women Owned Business of the Year!
Michelle is a passionate Internet Marketer with 15+ years of successful online marketing experience. Recently nominated for Woman Owned Business of the Year. She holds a valuable Internet Marketing Degree and travels Nationwide providing social media keynotes and in-depth training. CEO and founder of Web Strategy Plus a full service digital marketing agency assisting clients with branding initiatives Nationwide. Founder of Web Media University offering virtual and in-person social media training to corporations. Also a current contributing editor to The Social Media Monthly Magazine. A few of her specialties are Social Media Marketing, Web Design/Development, Content Creation, Brand Development and Public Speaking. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!
Although millions of people are using Twitter at any time of the day and the platform continues to be a powerful marketing channel for businesses of all sizes, the company itself seems to be stuck in a perpetual identity-crisis. Despite generating quite a bit of revenue and getting public feedback from passionate users, the company always seems to have a hard time setting a strategic course.
While Google is known for throwing all kinds of things against the wall and then not hesitating to kill off the ones that don’t work, Twitter has a tendency to over analyze their next move. This has caused them to fall behind on multiple occasions in areas where they should have been the leading social platform. On top of that, Twitter has made a few key decisions over the years like pulling the plug on popular third-party apps that seem to go completely against what all of their users want.
Trying to Get Back to Basics
At the end of 2016, Twitter’s CEO Jack Dorsey used his account to solicit feedback from users about the changes and improvements they want to see over the next year. Not surprisingly, being able to edit tweets is a request that came up quite a lot.
Since many users were requesting this feature, Dorsey replied to one of them and asked if it’s more important to be able to edit mistakes quickly or edit anytime. He then expanded on this topic by explaining that even though those features might seem quite similar, there’s actually a significant difference. The difference stems from the fact that Twitter is often the public record for many statements and issues, which means the ability to edit anytime would also require the platform to implement a change log.
How Editing On Twitter Would Work
Based on the statements that Dorsey made, it appears that the company is leaning towards giving users a five-minute window for editing their tweets. Not only would this require less technical resources from the company, but it seems like a good balance between giving people a chance to fix a mistake instead of requiring a tweet to be deleted, while still preserving the essence of what this platform has always been about.
In addition to shedding light on the issue of editing tweets, Dorsey also brought up two other issues. The first is giving users an easier way to save or bookmark things. And the other topic is combating harassment. While Dorsey did make it clear that Twitter has already taken steps to fight harassment, he also stated that it remains a priority for the company.
Now that we’re officially settled into 2016, it’s possible to move beyond predictions and look at the actual trends that are most likely to define the social media landscape over the course of the next year. If you’re a business owner who’s wondering where you should invest your time and resources in regards to social media, here are the trends that simply can’t be ignored this year:
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
While there have been plenty of signs that point towards correlations between content that performs well on Twitter doing the same in Google rankings, there have continued to be obstacles for Google to fully utilize all of the new data that is created on Twitter.
Specifically, Google had to use their bots to crawl through this massive amount of data. As a result, Google was only able to include a portion of Twitter’s total data in search results. However, as of today, the two companies have officially struck a deal to show tweets in Google search results.
The Details of the Deal Continue reading
Although Twitter has its own internal search, major search engines like Google and Bing also index profiles and other content from this site. Since links to Twitter often rank quite highly in targeted search results, you can boost your inbound marketing efforts by maximizing the visibility of your page in relevant results. Continue reading
One of the reasons that Twitter has grown to a massive platform with over 200 million active users is because they’ve made it fairly easy for people to use data that’s generated through the site in other ways. For example, developers have used tweets to create all kinds of websites, including ones that show what’s trending around different parts of the globe. And although Twitter has made some changes about how popular apps that use tons of data can access it, for businesses who simply want to show off what customers are saying about them, embedding tweets on a website is easier than ever. Learn how to Embed Tweets on your Website and why you should: Continue reading