For those that are ready to make the most out of 2020, here is some advice to improve your online presence and stay ahead of the competition:
Target Your Traffic More Accurately
Internet traffic is becoming more and more sophisticated, and this means that almost everyone needs to rethink who they are targeting and how effective their current model is. Anyone that is not currently producing high-level data in the form of blogs or posts is most likely already behind the competition. Businesses need to take a fresh look at their targeted demographics and how they can improve their experience with unparalleled data, media, whitepapers, infographics, and more.
Rethink Your Facebook Presence
Facebook has started the new year with an update to their ToS, and this is going to mean some interesting things for companies within almost every industry. Primarily, Facebook can now track a user’s location and their habits, which opens up a whole new world for local ads. Businesses can prepare for this by shifting their attention over to Facebook and their social media presence in general.
Upgrade Your Security
It seems as if not a week goes by in which a world-renowned company isn’t making a press release about their customers’ information being compromised. The size of a business or the industry that one is in makes no difference when it comes to cybercriminals. That’s why companies should never stop striving for better security. Even local brick-and-mortar companies with minimal online sales need to ensure that their email lists and employee information are protected with multiple layers of security. Those that do not currently have online security training for their employees may want to rethink.
Preparing for Marketing Attribution
In the end, business owners and their marketing or branding team need comprehensive metrics that will give them insights into how their customers are thinking and acting. There are some unknown variables that are sure to shake up things with new information on attribution. The best way to stay prepared is to focus on unparalleled user experience. There is sure to be better attribution models with more actionable data in the future, but the best way to get ready for this is to create a great foundation.
As always, we will have some unknown variables, but every business can prepare for whatever ultimately comes by creating a solid foundation with their online presence.