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Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. And while the impact may not be as immediately drastic for smaller businesses, converting more website visitors into customers may be exactly what’s needed for a business to grow.
Since every business can benefit from taking a look at their current conversion rate and what they can do to improve it, we want to cover the top web design tips for 2016 that directly relate to conversions:
1. Go Responsive
Most websites now receive more than half of their traffic from mobile devices. Mobile is a behavior that’s well established in 2016 and will only continue to increase in the years to come. Although mobile apps make perfect sense for some businesses but not so much for others, what’s true for every business is the need to have a website that looks great on screens of all sizes. That’s where responsive design comes into play. By upgrading to this type of web design, you can instantly eliminate multiple issues that are likely holding back your conversion rate.
2. Clear Calls to Action
As business owners, it’s easy to fall into the trap of thinking that everyone knows just as much about your business as you. But because other people aren’t thinking about your business on a daily basis, things that may seem extremely common or obvious to you may be completely new to visitors. That’s why it’s important to have clear calls to action throughout your website. By having a clear objective for your main pages and telling visitors what that objective is, you can dramatically increase your conversion rate.
Thanks to a variety of technology improvements over the last few years, it’s easier than ever to personalize a website experience. So regardless of whether your business sells products or services, there are options for personalizing the experience different visitors have on your website.
4. Multiple Payment Options
The last thing you want to do once a visitor is ready to buy is to create friction during the checkout process. That’s why it’s important to accept multiple payment options through your website. Even though this may seem complicated, it’s something that professional website design services can easily help you implement.
5. Less is More
The best website designing services understand that putting too many elements on a web page will only distract and confuse visitors. By following the concept of less is more, you’ll be able to ensure that visitors to your website are only focused on the things that truly matter.
If you have any additional questions about improving your conversion rate or want a team of experts that can help implement the types of changes discussed above, learn more about how Web Strategy Plus can help your business with its conversion optimization strategy.