Helping Nonprofits Amplify Their Mission and Increase Their Impact

Rooted in Truth. Growing Change.

Stronger Roots is a grassroots advocacy and education platform focused on coercive control, domestic violence, parental alienation, and family court reform. We built a digital home capable of educating, supporting, and mobilizing a movement.

• Client: Stronger Roots
• Industry: Nonprofit / Advocacy & Reform
• Services: Web Design, Brand Positioning, Content & Social Strategy
• Focus: Survivors, Families, Advocates, Lawmakers
• Project Overview

A Movement for Awareness, Healing & Reform

Stronger Roots is a nonprofit advocacy and education organization dedicated to raising awareness around coercive control, domestic violence, parental alienation, and family court reform. Founded from lived experience, the organization exists to give voice to survivors, educate communities, support families, and advocate for meaningful systemic change.

The project included a complete website redesign, nonprofit brand positioning, social media awareness campaign, content strategy, podcast promotion framework, blog development plan, and a LinkedIn Newsletter designed to expand visibility and establish Stronger Roots as a leading voice in survivor advocacy and education.

A Powerful Mission. A Missing Platform.

A website and marketing ecosystem was needed to simultaneously educate, support, advocate, and inspire action.

Limited Public Awareness

Few outside the survivor community understood coercive control and parental alienation.

Survivor Resource Gap

Survivors lacked a single, trusted hub for tools, education, and support.

No Central Advocacy Hub

Advocacy efforts and educational content were scattered across channels.

Podcast Visibility

Powerful interviews weren't reaching the audiences who needed them most.

Credibility With Professionals

Needed to be taken seriously by attorneys, lawmakers, and reform advocates.

No Content Distribution Plan

Educational stories had no structured path to social, blog, and email.

Donor & Sponsor Engagement

Funding pathways for survivor support needed clearer storytelling.

Positioned as a Movement, Not a Page

The messaging centered on Rooted in Truth. Growing Change. — the foundation of the organization's digital presence and advocacy strategy.

Raise Awareness

Help the public recognize hidden forms of abuse — coercive control, manipulation, financial abuse, and parental alienation.

Educate Communities

Provide resources, definitions, podcasts, guides, and expert perspectives for families and professionals.

Support Survivors

Connect individuals with hotlines, shelters, therapists, and supportive communities.

Inspire Action

Empower advocates to engage lawmakers, support reform, volunteer, donate, and join awareness campaigns.

A Comprehensive Advocacy & Resource Hub

Every section is designed to move visitors from awareness, to education, to meaningful action.

Survivor-Centered Messaging

The homepage immediately communicates hope, support, and action.

Resource Library

Mental health resources, crisis support, hotlines, shelters, guides, and professional directories — all in one place.

Advocacy Action Center

Sample letters to lawmakers, family court reform tools, legislative contacts, events, and awareness campaigns.

Donation & Sponsorship

Clear pathways were created to fund advocacy and support survivors.

Sponsor a Survivor

A dedicated fundraising component was developed to help survivors access legal support and resources when financial barriers prevent them from escaping abusive situations.

• Help survivors access legal support
• Remove financial barriers to safety
• Fund resources during transition
• Underwrite advocacy & education

Naming abuse is the first step toward ending it.

Every survivor deserves to be heard.

The Stronger Roots Podcast

The cornerstone of the organization's educational strategy — built to amplify voices and grow the movement.

Goals

• Amplify survivor stories
• Feature experts and advocates
• Educate families and professionals
• Increase awareness of coercive control
• Build community engagement

Podcast Marketing System

Every episode was repurposed into:

• Social media content
• Blog articles
• Quote graphics
• Educational posts
• LinkedIn content
• Email newsletter features
• Social Media Awareness Strategy

Content That Educates & Mobilizes

Content Pillars

Understanding Abuse

Educational posts on coercive control, manipulation, gaslighting, triangulation, and financial abuse.

Survivor Stories

Real stories that create connection and awareness.

Family Court Reform

Educational content highlighting challenges families face within the legal system.

Advocacy & Action

Ways supporters can contact lawmakers, attend events, and support reform.

Hope & Healing

Resources focused on recovery, resilience, and community support.

Campaign Objectives

• Increase awareness
• Drive website traffic
• Grow podcast listeners
• Build community engagement
• Expand advocacy efforts
• Increase donations and sponsorships
• Blog Content Strategy

Built for SEO. Designed to Educate.

A long-term content roadmap to improve search visibility and educational outreach. Each article is designed to educate, inspire, and encourage action.

• Coercive Control
• Domestic Violence
• Family Court Reform
• Parental Alienation
• Trauma Recovery
• Survivor Resources
• Advocacy Strategies
• Mental Health Support
• LinkedIn Newsletter

Thought Leadership for Reform

A LinkedIn Newsletter was launched to establish Stronger Roots as a recognized voice in advocacy and reform.

Newsletter Objectives

• Build thought leadership
• Increase awareness among professionals
• Reach attorneys and policymakers
• Engage advocates and supporters
• Expand nonprofit visibility

Rooted in Truth

Educational insights about coercive control and family dynamics.

Voices for Change

Stories from survivors, advocates, and experts.

Reform in Action

Updates on legislation, advocacy efforts, and opportunities for involvement.

Hope & Healing

Resources and inspiration for recovery and resilience.

A Strong Foundation for Long-Term Growth

Outcomes

• Increased awareness of hidden abuse
• Expanded educational resources
• Stronger community engagement
• Greater visibility for podcast content
• Enhanced donor opportunities
• Improved advocacy participation
• Increased support for survivors
• Scalable infrastructure for future growth
• Services Provided

What was delivered

• Nonprofit Website Redesign
• Advocacy Messaging Strategy
• User Experience Design
• Podcast Marketing Strategy
• Social Media Awareness Campaign
• Blog Content Planning
• LinkedIn Newsletter Development
• Donor Engagement Strategy
• Lead Generation Planning
• Nonprofit Brand Positioning
• Conclusion

Stronger Roots is more than a nonprofit organization — it is a movement dedicated to exposing hidden abuse, supporting survivors, educating communities, and advocating for meaningful reform.

"Because naming abuse is the first step toward ending it, and every survivor deserves to be heard."

• — Michelle Hummel
• Related Case Studies

Nonprofit · Disability Services · Community Impact

Envision has spent more than 60 years helping individuals with intellectual and developmental disabilities live fuller, more connected lives. Through a complete website redesign and integrated marketing strategy, we helped modernize the organization's digital presence, increase community awareness, and strengthen engagement with donors, families, volunteers, and supporters.

• Client: Envision
• Industry: Nonprofit / Disability Services
• Focus: Community Awareness, Accessibility, Donor Engagement
• Project Overview

A Digital Experience as Inclusive as the Mission

Envision is a nonprofit organization dedicated to empowering children and adults with intellectual and developmental disabilities through compassionate support, community connection, education, and life-enrichment programs.

As the organization continued to grow, they needed a modern digital presence that reflected the quality of their services, improved accessibility, increased community engagement, and strengthened fundraising opportunities.

The project included a complete website redesign, ADA compliance implementation, content marketing strategy, social media management, blog development, LinkedIn newsletter creation, event promotion, and paid advertising campaigns.

Strong Mission, Growing Need for Reach & Accessibility

• Outdated website experience
• Need for ADA accessibility compliance
• Limited awareness of programs and services
• Need for stronger donor engagement
• Inconsistent content marketing efforts
• Event promotion opportunities not fully optimized
• Limited search visibility
• Need for greater community outreach
• Strategic Approach

Three Priorities Shaped Every Decision

Improve Accessibility

Ensure all users could easily access information and resources regardless of ability.

Increase Awareness

Expand visibility through content marketing, social media, events, and advertising.

Strengthen Engagement

Create opportunities for donors, volunteers, families, and community members to connect with the mission.

A Modern Experience Designed for Everyone

ADA Accessibility Features

• Improved color contrast
• Keyboard navigation support
• Screen reader compatibility
• Accessible forms
• Alternative image text
• Mobile accessibility improvements

Improved Navigation

Visitors can quickly access:

• Programs and services
• Volunteer opportunities
• Donation options
• Events
• News and updates
• Contact information

Fully responsive across desktop, tablet, and mobile devices — accessibility and inclusion built in from the first wireframe.

Mission-Focused Storytelling That Inspires Action

Website content was rewritten to clearly communicate Envision's impact, program offerings, community involvement opportunities, and donor support pathways — designed to inspire action while highlighting the lives being changed every day.

• Envision's impact
• Program offerings
• Community involvement opportunities
• Donor support opportunities
• Content Marketing

A Blog Built to Educate, Inspire & Rank

Blog Goals

• Improve SEO visibility
• Educate families and caregivers
• Highlight success stories
• Promote programs and events
• Increase website traffic

Content Topics

• Disability awareness
• Caregiver resources
• Program highlights
• Community impact stories
• Volunteer spotlights
• Fundraising campaigns
• LinkedIn Newsletter

Thought Leadership That Builds Donor Relationships

Newsletter Objectives

• Increase community awareness
• Engage donors and supporters
• Highlight organizational impact
• Share success stories
• Promote upcoming initiatives

Content Themes

• Program Updates
• Community Success Stories
• Advocacy & Awareness
• Volunteer Recognition
• Event Highlights
• Donor Impact Stories
• Social Media

Six Content Pillars Powering Engagement

Daily content increased brand awareness, promoted events, highlighted client success stories, engaged supporters, and drove donations.

Participant Success Stories

Volunteer Spotlights

Program Highlights

Community Events

Awareness Campaigns

Donor Appreciation

Filling Seats. Driving Sponsorships. Growing the Community.

Objectives

• Increase attendance
• Drive sponsorship opportunities
• Expand community participation
• Raise awareness of Envision's mission

Promotional Channels

• Social media campaigns
• Website event pages
• Email marketing
• Blog content
• Community outreach

Pay-Per-Click Advertising

Paid Campaigns That Amplify Reach

Strategic PPC campaigns expanded Envision's visibility to new audiences while driving event attendance, donations, and volunteer recruitment.

PPC Objectives

• Increase website traffic
• Promote events
• Generate donations
• Recruit volunteers
• Raise awareness of services

Campaign Types

• Google Search Ads
• Display Advertising
• Remarketing Campaigns
• Social Media Advertising

Results & Impact

Creating Greater Visibility, Accessibility & Community Impact

• 55% Increase in Website Traffic
• 30% Increase in Event Attendance
• 40% Increase in Social Engagement
• 30% Increase in Donation Conversions
• 8+ Blog Articles Published
• 200+ Newsletter Subscribers Added
• Improved user experience
• ADA-compliant website experience
• Increased community awareness
• Greater donor engagement
• Improved event visibility
• Expanded content reach
• Stronger online presence
• Increased volunteer opportunities

Services Provided

• Website Redesign
• ADA Compliance Consulting
• UX/UI Design
• Website Copywriting
• Content Marketing Strategy
• Blog Development
• LinkedIn Newsletter Creation
• Social Media Management
• Event Promotion
• Pay-Per-Click Advertising
• Donor Engagement Strategy
• Nonprofit Marketing Consulting

"Envision's mission is centered on empowering people and creating opportunities. Our goal was to build a digital experience that reflected that same commitment — making information more accessible, increasing awareness, and helping more people connect with the incredible work the organization does every day."

— Michelle Hummel

Multi-Location Nonprofit • Bilingual Platform

The Dragonfly Foundation needed a website infrastructure capable of supporting multiple locations, multiple audiences, and multiple languages — while maintaining a consistent brand experience and mission-driven storytelling.

• Client: Dragonfly Foundation
• Industry: Nonprofit
• Platform: WordPress MultiSite
• Languages: English & Spanish
• Services: Strategy • Dev • UX • i18n

A digital platform built for mission-driven growth

The Dragonfly Foundation supports children and young adults facing cancer and life-threatening illnesses. As the organization expanded its reach, it needed a modern digital platform capable of supporting multiple locations while delivering a seamless experience for families, volunteers, donors, and community partners.

The project involved redesigning the website, implementing a WordPress MultiSite architecture, and translating the entire website into both English and Spanish.

What the organization was up against

Managing multiple locations

Disconnected chapter sites made it hard to operate as one organization.

Maintaining consistent branding

Each location risked drifting away from the central brand identity.

Supporting bilingual audiences

Spanish-speaking families needed a true first-class experience, not an afterthought.

Improving user experience

Families, donors, and volunteers struggled to find what they needed quickly.

Streamlining content management

Teams needed a simple way to publish without breaking the system.

Increasing accessibility

Compliance and inclusive design had to be built in, not bolted on.

Scalable infrastructure for growth

The platform needed to expand with each new chapter and program.

Three principles guided the build

Scalability

Build a platform capable of supporting multiple locations without requiring separate websites.

Accessibility

Provide a complete English and Spanish experience for diverse communities.

Efficiency

Centralize website management while allowing local teams to maintain their own content.

WordPress MultiSite Architecture

A centralized WordPress MultiSite network lets every chapter operate under a single, unified system — with shared branding, shared functionality, and local control where it matters.

• Centralized management
• Shared functionality
• Reduced maintenance
• Improved security
• Easier updates
• Consistent branding
• Main Website
• Location Site 1
• Location Site 2
• Location Site 3
• Location Site 4
• Centralized network • Local autonomy

Expanding Access Through Language

The website was fully translated into both English and Spanish while maintaining brand consistency, user experience, navigation structure, accessibility standards, and content quality.

English

We Help Pediatric Cancer Patients and Families Find Strength, Courage and Joy.

Our mission is to support families as a whole at time of diagnosis, throughout treatment, and beyond.

Español

Ayudamos a los pacientes pediátricos con cáncer y sus familias a encontrar fuerza, valor y alegría.

Nuestra misión es apoyar a las familias como un todo en el momento del diagnóstico, durante el tratamiento y más allá.

• Expanded community reach
• Better user engagement
• Increased accessibility
• Improved support for diverse families

Improvements families actually feel

Streamlined Navigation

Visitors can easily locate programs, services, events, donations, and resources.

Mobile Optimization

Fully responsive across all devices, with mobile-first families in mind.

Enhanced Storytelling

Improved emotional connection through impact-driven content.

Donation Optimization

Strategic calls-to-action throughout the website for higher conversion.

What we built into the platform

• WordPress MultiSite Network
• English & Spanish Translation
• Responsive Design
• Donation-Focused User Journeys
• Scalable Infrastructure
• Centralized Content Management
• Consistent Branding Across Locations
• Accessibility Enhancements

Built to move the metrics that matter

Outcomes

• Multi-location website management
• Improved operational efficiency
• Increased accessibility
• Better user experience
• Reduced administrative workload
• Stronger donor engagement
• Future-ready digital infrastructure

What was delivered

Website StrategyWordPress DevelopmentMultiSite ImplementationUX/UI DesignResponsive Web DesignBilingual Translation IntegrationContent ArchitectureAccessibility PlanningNonprofit Digital Strategy

“Nonprofits need technology that grows with their mission. This project wasn't just about redesigning a website — it was about creating a scalable digital foundation capable of serving more families, supporting more communities, and expanding impact for years to come.”

— Michelle Hummel

Nonprofit · Membership · Multi-Location · Heritage

A scalable digital ecosystem supporting 100,000+ members and nearly 400 lodges — with an interactive lodge locator, member portals, lodge administration tools, advertising portal, and subscriber engagement systems.

A Modern Platform for One of America's Largest Heritage Organizations

The Order Sons and Daughters of Italy in America® (OSDIA) is the largest and oldest organization dedicated to preserving and promoting Italian American heritage, culture, and community. Founded in 1905, OSDIA serves more than 100,000 members and family affiliates through nearly 400 lodges located throughout the United States and Italy.

As the organization continued to grow, OSDIA needed a modern digital platform capable of supporting membership growth, lodge management, event promotion, advertising opportunities, and communication across a nationwide network.

The project involved the complete redesign and redevelopment of the OSDIA website, including a robust membership management platform, multi-location lodge infrastructure, advertising portal, member login system, interactive lodge locator map, newsletter subscriptions, and custom tools designed to support both national leadership and local lodges.

Serving Many Audiences Across Hundreds of Lodges

• Managing hundreds of local lodges
• Supporting national and local membership growth
• Creating a centralized member experience
• Improving communication across the organization
• Providing local lodge autonomy
• Supporting advertising and sponsorship opportunities
• Managing events nationwide
• Creating a modern member portal
• Improving visibility of local chapters
• Simplifying lodge discovery and membership enrollment
• Strategic Approach

A Membership-Driven Platform Built for the Next Century

Strengthen Membership Growth

Make it easier for prospective members to discover, join, and engage with local lodges.

Empower Local Lodges

Provide individual lodges with the tools needed to manage their local presence.

Improve Communication

Centralized systems for events, announcements, subscriptions, and member engagement.

Support Long-Term Scalability

Infrastructure capable of supporting continued growth and expansion.

A Lodge Directory Built for Nearly 400 Locations

Lodge Directory System

• Nearly 400 lodge locations
• Nationwide lodge discovery
• Local chapter profiles
• Member engagement
• Lodge recruitment
• Event promotion
• Interactive Lodge Locator Map

Finding a Local Community in Seconds

One of the most valuable tools on the website — visitors can quickly identify nearby lodges and connect with local communities.

• Dynamic location-based search
• Interactive map pins
• Lodge profile pages
• Regional discovery tools
• Easy membership exploration
• Membership Management Platform

A Streamlined Experience for Members

• Join OSDIA online
• Renew memberships
• Access member resources
• Update profiles
• Connect with local lodges
• Participate in organization activities
• Join a Lodge or Start a Lodge

Custom Pathways for Members and Future Lodge Leaders

Prospective Members

• Search nearby lodges
• Learn about local chapters
• Join existing lodges
• Connect with leadership

Future Organizers

• Learn how to start a lodge
• Submit inquiries
• Access organizational resources
• Connect with OSDIA leadership

Lodge Administration Portal

Self-Service Tools for Every Lodge

Each lodge received secure login credentials and tools to manage its local presence — significantly reducing administrative overhead.

• About pages
• Leadership profiles
• Member information
• Local announcements
• Events
• Contact information
• Community activities
• Advertising & Sponsorship Portal

New Revenue and Partnership Opportunities

Portal Features

• Explore advertising opportunities
• Submit inquiries
• Connect with leadership
• Promote products and services
• Newsletter & Subscriber Platform

Keeping a Nationwide Membership Informed

• Newsletter signups
• Email communications
• Member updates
• Event announcements
• Organizational news
• Events & Program Management

Supporting a Calendar of National Programs

• National event listings
• Program promotion
• Registration pathways
• Event information pages
• Community engagement opportunities
• Collaboration with National Leadership

Built with Boards, Stakeholders, and Lodge Representatives

• User experience planning
• Membership workflows
• Lodge management systems
• Content strategy
• Organizational structure
• Future scalability planning
• Results & Impact

A Foundation Built to Last

Improved Membership Experience

Members can more easily connect, engage, and participate.

Enhanced Lodge Visibility

Local chapters now have dedicated digital spaces and improved discoverability.

Increased Organizational Efficiency

Self-service tools reduce administrative burdens.

Stronger Community Engagement

Members have easier access to events, resources, and local opportunities.

Expanded Growth Opportunities

New pathways support membership acquisition and lodge development.

Scalable Infrastructure

The platform is designed to support future organizational growth and innovation.

A Complete Membership & Multi-Location System

• Website Strategy & Planning
• Nonprofit Website Redesign
• Multi-Location Website Development
• Membership Platform Development
• Interactive Map Development
• Lodge Locator System
• Member Portal Development
• Lodge Administration Portals
• Advertising Portal Development
• Subscriber Management System
• Event Management Integration
• User Experience Design
• Information Architecture
• Board Collaboration & Stakeholder Consulting
• Content Strategy
• Mobile Optimization

"OSDIA represents more than a membership organization—it represents over a century of culture, community, and heritage. Building a platform capable of serving hundreds of lodges and more than 100,000 members required extensive planning, collaboration, and innovation. The result is a digital ecosystem that honors the organization's history while providing the technology needed to support future generations."

— Michelle Hummel