Google Ads Management That Lowers Your Cost Per Lead
Google Ads, Local Services Ads, and Performance Max campaigns managed end-to-end — with landing pages, tracking, and weekly optimization built in.
What's included in Google Ads management
Great Google Ads is more than bid management. It's a full-stack operation across strategy, creative, landing pages, and analytics.
Search & Performance Max
The highest-intent, lowest-cost-per-lead campaigns for most B2B and service businesses.
Local Services Ads
Pay-per-lead placement above the map pack — often the cheapest leads local businesses can buy.
Conversion-focused landing pages
Every campaign ships with landing pages engineered to convert — not just your homepage.
Full conversion tracking
GA4, Google Ads conversions, offline conversion imports, and call tracking — so you know what's actually working.
Cost-per-lead optimization
Weekly bid, keyword, and audience tuning to drive your CPL down month over month.
AI-assisted ad copy & testing
AI-generated creative variants tested against human-crafted controls for continuous improvement.
Google Ads FAQ
How much does Google Ads management cost?
Web Strategy Plus manages Google Ads for a monthly fee starting at $1,500, or 15% of ad spend for accounts spending $10K+/month. Ad spend is billed separately by Google.
What's the minimum Google Ads budget you recommend?
For most local and B2B campaigns we recommend at least $2,000/month in ad spend to gather statistically meaningful data within 30–60 days. Ecommerce and national campaigns typically start at $5,000+.
How quickly will I see leads from Google Ads?
Most accounts start generating qualified leads within the first 2 weeks. Meaningful cost-per-lead optimization usually kicks in around day 45 as we accumulate conversion data.
Do you manage Performance Max and Search campaigns?
Yes. We run Search, Performance Max, Local Services Ads, Display, YouTube, and Shopping — whichever mix produces the lowest cost-per-lead for your goals.
Will you handle landing pages and conversion tracking?
Yes. Every engagement includes conversion-focused landing pages, GA4 + Google Ads conversion tracking, call tracking, and a dashboard showing cost per lead by campaign.
Ready to lower your cost per lead?
Book a free 30-minute PPC audit. We'll review your account (or map a new one) and show you the fastest path to a lower CPL.
Book Free PPC AuditHow we approach paid search
Our Google Ads process is documented in the articles below — from cutting wasted spend to fixing the landing pages that decide your cost per lead.
PPC Advertising: 5 Tips to Get the Most Bang for Your Buck
Where wasted spend hides in a Google Ads account, and the five fixes we apply first.
Read the articleHow Web Strategy Plus Grows Businesses With SEO and PPC
Why paid search performs better when it shares keyword and landing-page data with SEO.
Read the articleHow to Drive More Qualified Leads With Web Strategy Plus
Qualifying traffic before it costs you money — offer, targeting, and form design.
Read the articleThe Hidden ROI of Website Speed: How Every Second Impacts Conversions
Landing page speed directly changes your Google Ads conversion rate and CPL.
Read the articleIncrease Online Revenue and Grow Your Brand With Facebook Advertising
How paid social supports search campaigns instead of competing with them.
Read the articleThe ROI Mindset: Treat Your Website Like a Sales Team
The measurement framework we use to judge every dollar of ad spend.
Read the articleManagement fees depend on your monthly ad spend, number of campaigns, and whether we build landing pages. Share your budget and goals and we'll return a scoped quote.
Request a Google Ads QuoteRelated services
Paid Advertising
Cross-channel media on Google, Meta, LinkedIn, and YouTube optimized to revenue.
Content Marketing
SEO-optimized blog, thought leadership, and content strategy that compounds.
Social Media Marketing
Always-on content, community management, and paid social that build authority.