Learn it. Build it. Master it.
Web Media University is Michelle Hummel's practical AI business school — programs, certifications and membership training that teach you to build working systems, not just watch slides.
Four program paths
Every path is built around the same idea: you leave with something running. Pick the one closest to the outcome you need.
AI Workforce
Build AI employees and workforce systems that take real work off your team — plus the advanced infrastructure that keeps them running safely.
- AI agents for sales, marketing and service
- Workflow and automation systems
- Governance and guardrails
AI-Powered Agency
A turnkey route to a scalable AI-powered marketing and service business, from offer and pricing to delivery systems.
- Service offers and pricing
- Client delivery systems
- Growth and positioning
Franchise Growth
Modern franchise marketing and growth systems for franchisors and franchisees who need local visibility at scale.
- Local SEO and AI visibility
- Multi-location lead generation
- Franchisee enablement
App Growth
Turn an AI-built app into users, customers and revenue with a marketing system built around the product.
- Launch and positioning
- Acquisition channels
- Retention and monetization
Certifications & workshops
Prove the skill with a credential you can display on your wall, website or LinkedIn profile — or build something in a live workshop in a single sitting.
Professional Certifications
Advanced credentials earned by building and demonstrating real-world systems — not by watching videos.
Learn moreCertified AI Workforce Engineer™
The certification track for deploying AI employees and workforce systems inside a working business.
Learn moreCertified FranchiseGrowth Architect™
For leaders who design franchise marketing and growth systems across many locations.
Learn moreSocial Media Marketing Certifications
Beginner and advanced tracks with a final exam and a digital certificate for your wall, website or LinkedIn profile.
Learn moreMembership: keep building
Programs teach a system end to end. Membership is where you keep going — live builds, monthly training, office hours and a private community of people implementing the same work.
There is also a free community, the AI Magnet Community, for AI news, challenges, discussions and masterclass announcements before you're ready to join.
- Web Media University Membership
Your ongoing home for practical AI learning, implementation and staying current — month to month.
- Build With Michelle: Live AI Lab™
Watch real AI-powered tools, workflows and business systems get built live, step by step.
- Monthly Training
New themes, workshops and practical AI builds throughout the year, with replays you can follow along with.
- Private Community
Connect, learn and build with other members inside the private Web Media University community.
Industry guides
The same systems, written for the way your market actually buys. Each guide covers AI visibility, local search, content and automation for that industry.
Looking for a different industry? Browse all industry guides.
How Web Media University fits with Web Strategy Plus
Web Strategy Plus does the work with you
SEO and AI search visibility, paid media, content, automation and web design, run as an engaged team on your side of the table.
Web Media University teaches you to run it
Programs, certifications and membership training so your team can build and maintain the systems themselves — with Michelle's playbooks and live support.