Storytelling Videos

In Michelle's own words

People remember stories. This one happens to be mine. Years ago, I was selling online advertising when clients started asking me about this new thing called social media.

So I learned it. I experimented. I saw where marketing was headed — and tried to bring those ideas to the company I worked for.

Eventually, I was called into HR and fired. I was devastated. Then a friend asked one simple question: "Why don't you just start your own business?" So I went to Barnes & Noble, bought a book about starting a business … and figured it out. That decision became Web Strategy Plus.

Your company doesn't need a Hollywood screenplay to have a great story. Your origin, your mission, your process, your expertise, your customers and even the problems you've overcome can become stories people connect with.

Because people may scroll past another sales pitch. But they stop for a good story.

At eleven, she already knew

Before the companies, the strategy and the work she does today, there was a young Michelle selling vegetables — and recognizing an entrepreneurial spark.

Her personal story becomes vertical, storybook-style films: young Michelle's early venture, followed by adult Michelle reflecting on where it all began.

An origin story can be more than a memory. It can become a memorable part of your brand.

This is Michelle's own story, not a client case study.