Services / Build Your App

Build Your App

You know what app to build — we design, develop, and launch it without the agency runaround.

Overview

You already have a clear recommendation for the AI app, automation, or system that will move the needle in your business. Michelle Hummel and the Web Strategy Plus team design, develop, and launch it for you — scoped around your customer journey, operations, and growth goals, not just a feature list.

What's Included

Built for real outcomes

AI Assistants

Chatbots, voice agents, and copilots that handle support, sales, and scheduling 24/7.

Lead Generation Systems

Apps that capture, score, and nurture prospects automatically across channels.

Customer Engagement Apps

Portals, communities, and loyalty tools that keep customers active and retained.

Operations Automations

Internal tools that reduce manual work, eliminate errors, and speed up reporting.

Integrations & Secure Hosting

API and third-party integrations with secure hosting, backups, and monitoring built in.

Training & Ongoing Support

User training and documentation at launch, plus ongoing support and iteration options as usage grows.

Our Process

A proven path, step by step

01
Review the recommendation
02
Scope the build
03
Design & develop
04
Launch, train & hand off
05
Optimize & iterate

FAQ

Common questions

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Do I need to know what app to build?

No. If you already have a recommendation — from an AI audit, a strategy session, or our team — we start there instead of reinventing the strategy. If you don't, we'll map the highest-value build for your workflow first so you're not guessing.

What does a build include?

A production-ready app, not a prototype: a custom AI app built around your workflow, API and third-party integrations, secure hosting with backups and monitoring, user training and documentation, and ongoing support and iteration options.

How long does a build take?

Scope decides that. We define the first version together specifically so it gets you to revenue fastest, then expand from there. Build calls are typically scheduled within 1–2 business days, and you'll have next steps within one business day.

Can it connect to the systems I already use?

Yes — we build with real integrations, not mockups. CRM, calendar, payments, and data sources are mapped during the scoping stage so the app works inside your existing stack.

What happens after launch?

We deploy the app, train your team, and keep improving it based on real usage and feedback. Ongoing support and iteration options are available if you want us to keep building.

How much does it cost?

Every build is scoped individually. A build call ends with a clear scope, timeline, and investment — no obligation.