Envision
Nonprofit · Disability Services · Community Impact
Envision has spent more than 60 years helping individuals with intellectual and developmental disabilities live fuller, more connected lives. Through a complete website redesign and integrated marketing strategy, we helped modernize the organization's digital presence, increase community awareness, and strengthen engagement with donors, families, volunteers, and supporters.
- Client: Envision
- Industry: Nonprofit / Disability Services
- Focus: Community Awareness, Accessibility, Donor Engagement
- Project Overview
A Digital Experience as Inclusive as the Mission
Envision is a nonprofit organization dedicated to empowering children and adults with intellectual and developmental disabilities through compassionate support, community connection, education, and life-enrichment programs.
As the organization continued to grow, they needed a modern digital presence that reflected the quality of their services, improved accessibility, increased community engagement, and strengthened fundraising opportunities.
The project included a complete website redesign, ADA compliance implementation, content marketing strategy, social media management, blog development, LinkedIn newsletter creation, event promotion, and paid advertising campaigns.
Strong Mission, Growing Need for Reach & Accessibility
- Outdated website experience
- Need for ADA accessibility compliance
- Limited awareness of programs and services
- Need for stronger donor engagement
- Inconsistent content marketing efforts
- Event promotion opportunities not fully optimized
- Limited search visibility
- Need for greater community outreach
- Strategic Approach
Three Priorities Shaped Every Decision
Improve Accessibility
Ensure all users could easily access information and resources regardless of ability.
Increase Awareness
Expand visibility through content marketing, social media, events, and advertising.
Strengthen Engagement
Create opportunities for donors, volunteers, families, and community members to connect with the mission.
A Modern Experience Designed for Everyone
ADA Accessibility Features
- Improved color contrast
- Keyboard navigation support
- Screen reader compatibility
- Accessible forms
- Alternative image text
- Mobile accessibility improvements
Improved Navigation
Visitors can quickly access:
- Programs and services
- Volunteer opportunities
- Donation options
- Events
- News and updates
- Contact information
Fully responsive across desktop, tablet, and mobile devices — accessibility and inclusion built in from the first wireframe.
Mission-Focused Storytelling That Inspires Action
Website content was rewritten to clearly communicate Envision's impact, program offerings, community involvement opportunities, and donor support pathways — designed to inspire action while highlighting the lives being changed every day.
- Envision's impact
- Program offerings
- Community involvement opportunities
- Donor support opportunities
- Content Marketing
A Blog Built to Educate, Inspire & Rank
Blog Goals
- Improve SEO visibility
- Educate families and caregivers
- Highlight success stories
- Promote programs and events
- Increase website traffic
Content Topics
- Disability awareness
- Caregiver resources
- Program highlights
- Community impact stories
- Volunteer spotlights
- Fundraising campaigns
- LinkedIn Newsletter
Thought Leadership That Builds Donor Relationships
Newsletter Objectives
- Increase community awareness
- Engage donors and supporters
- Highlight organizational impact
- Share success stories
- Promote upcoming initiatives
Content Themes
- Program Updates
- Community Success Stories
- Advocacy & Awareness
- Volunteer Recognition
- Event Highlights
- Donor Impact Stories
- Social Media
Six Content Pillars Powering Engagement
Daily content increased brand awareness, promoted events, highlighted client success stories, engaged supporters, and drove donations.
Participant Success Stories
Volunteer Spotlights
Program Highlights
Community Events
Awareness Campaigns
Donor Appreciation
Filling Seats. Driving Sponsorships. Growing the Community.
Objectives
- Increase attendance
- Drive sponsorship opportunities
- Expand community participation
- Raise awareness of Envision's mission
Promotional Channels
- Social media campaigns
- Website event pages
- Email marketing
- Blog content
- Community outreach
Pay-Per-Click Advertising
Paid Campaigns That Amplify Reach
Strategic PPC campaigns expanded Envision's visibility to new audiences while driving event attendance, donations, and volunteer recruitment.
PPC Objectives
- Increase website traffic
- Promote events
- Generate donations
- Recruit volunteers
- Raise awareness of services
Campaign Types
- Google Search Ads
- Display Advertising
- Remarketing Campaigns
- Social Media Advertising
Results & Impact
Creating Greater Visibility, Accessibility & Community Impact
- 55% Increase in Website Traffic
- 30% Increase in Event Attendance
- 40% Increase in Social Engagement
- 30% Increase in Donation Conversions
- 8+ Blog Articles Published
- 200+ Newsletter Subscribers Added
- Improved user experience
- ADA-compliant website experience
- Increased community awareness
- Greater donor engagement
- Improved event visibility
- Expanded content reach
- Stronger online presence
- Increased volunteer opportunities
Services Provided
- Website Redesign
- ADA Compliance Consulting
- UX/UI Design
- Website Copywriting
- Content Marketing Strategy
- Blog Development
- LinkedIn Newsletter Creation
- Social Media Management
- Event Promotion
- Pay-Per-Click Advertising
- Donor Engagement Strategy
- Nonprofit Marketing Consulting
"Envision's mission is centered on empowering people and creating opportunities. Our goal was to build a digital experience that reflected that same commitment — making information more accessible, increasing awareness, and helping more people connect with the incredible work the organization does every day."
— Michelle Hummel