Our Founder and CEO

Social Media Trainer, Web Strategist and Franchise Marketing Expert: Michelle Hummel


Nominated for the Women Owned Business of the Year! She’s passionate about online marketing strategies with 15+ years of experience developing successful businesses. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.

She travels Nationwide to share her wisdom and provide keynotes and in-depth social media training. A current contributing editor to The Social Media Monthly Magazine and has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more.

Looking for an energetic speaker for your next event? She can provide your company with a full-day seminar and/or multiple workshops. Experienced in presenting as the keynote speaker for numerous trade shows, conferences and company events. 


Our innovative team at Web Strategy Plus offers the following services:

  • Web Design/Development
  • Social Media Strategy/Management/Training
  • Mobile App Development – iPhone and Android
  • Search Engine Optimization
  • Video Development
  • Lead Generation Strategy
  • Pay Per Click Strategy & Management
  • Editorial Calendar Content Creation
  • Email Strategy & Management
  • Content Marketing & Promotion
  • Press Release Writing & Submission
  • and much more!


How we can help:

Do you want to increase your profits? Build better relationships with customers? Reach a new customer base? All of those and more are very achievable.

Web Strategy and Lead Generation

A strong presence on the Internet is one of the best assets any organization can have. We can redesign your existing site or develop a new one to turn clicks into sales. Once that is complete, we will develop an engaging content strategy to turn your existing customers into brand advocates. Reach new customers through targeted pay-per-click campaigns and by posting your blog content to targeted social networks. We will then nurture those leads through email marketing campaigns, customer loyalty programs and more.