Turn More of Your Traffic Into Revenue
A research-driven CRO program that lifts conversion rates on the pages that matter most — homepage, landing pages, PDPs, and checkout.
What our CRO program includes
A rigorous experimentation practice — not a redesign guess. Every change is backed by data.
Research-backed hypotheses
Every test starts with heatmaps, session recordings, funnel analytics, and user interviews — never guesswork.
A/B and multivariate testing
Structured experimentation on high-traffic pages: homepage, PDPs, landing pages, and checkout.
User research & session replay
Hotjar, Clarity, and moderated user tests uncover the friction quantitative data can't see.
Funnel analytics & attribution
GA4 funnels, event tracking, and revenue attribution to prioritize the highest-impact experiments.
Landing page & UX redesign
When the data says the page is broken, we redesign — not just tweak — for measurable lift.
Continuous optimization program
A rolling test calendar and monthly readouts so lift compounds quarter over quarter.
CRO FAQ
What is conversion rate optimization (CRO)?
CRO is the systematic process of increasing the percentage of website visitors who take a desired action — filling out a form, booking a call, or making a purchase — through research, testing, and iterative design changes.
How much do CRO services cost?
Web Strategy Plus CRO engagements start at $3,500/month and typically run 6+ months, since meaningful test results take time to reach statistical significance. Enterprise programs scale from there.
What's a good conversion rate?
It depends on the offer. Lead gen sites often see 2–5% form conversion; ecommerce averages 1.5–3%. What matters most is your baseline and the lift CRO delivers over it — a well-run program typically produces a 20–50% lift within 6 months.
Do you use A/B testing tools?
Yes. We use tools like Google Optimize replacements (VWO, Optimizely, Convert), plus Hotjar or Microsoft Clarity for session recordings and heatmaps, alongside GA4 event data.
How is CRO different from SEO or paid ads?
SEO and paid ads bring visitors. CRO turns more of those visitors into revenue. The best growth programs run all three together so every extra visitor converts at a higher rate.
Ready to lift your conversion rate?
Book a free CRO audit and get a prioritized list of tests that could move your revenue the fastest.
Book Free CRO AuditRelated services
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