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If you heard someone talking about an online platform where over one hundred million hours of videos are watched every day, there’s a good chance you would assume they were talking about YouTube. While that’s a completely reasonable guess, it’s surprisingly not the answer. Thanks to Facebook’s focus on video over the last couple of years, they’re now a platform that’s responsible for all that video consumption every single day.
Given that people are already watching so much video on Facebook, it makes sense to use this specific type of content to promote your business. So whether you’ve already tried publishing some videos on Facebook or are interested in adding this type of content to your strategy throughout the rest of the year, we have five proven tips that will help you get more views, engagement, and shares on every Facebook video you publish:
There’s a lot of video content on Facebook, which means you need to take a few steps to ensure people pay attention to yours. Using a great thumbnail, teasing the video with a short post update and starting immediately will give your video the best chance of succeeding.
Facebook users don’t rely solely on their feed to find great content. There are over two billion searches a day on Facebook, which means people are typing in exactly what they want. By writing descriptive titles for your videos, you can get in front of interested searchers.
One of the traits that set really successful videos apart from others is they get shared a lot. By focusing each of your videos on one main point, you will increase the likelihood of people sharing it. That’s because having the main point will make it easy for people to explain to others why they’re sharing it with them.
Engagement is all about taking action, which is what you want to encourage people who watch your video to do. You can use your post copy, a spot during the video and/or the end of the video to give viewers a call to action.
There was a time when all activity on Facebook was organic. However, those days are long gone. So even though following the above tips is a great way to maximize the organic reach of your posts, giving your videos an extra push through Facebook Ads can work very well. Because Facebook does want lots of video content, the additional reach you can get with even a small budget is quite good.
For even more help creating a highly effective Facebook marketing strategy, take a look at the expert social media marketing services offered by Web Strategy Plus.