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When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time.
The Internet is a very busy place. Because there’s so much happening online, people’s attention is constantly being pulled in a dozen different directions. That’s why it’s usually not realistic to think that people are going to come across your business one time and immediately become a customer.
Instead, converting a significant percentage of online visitors into customers generally requires getting in front of them on multiple occasions. For example, if you’re utilizing social media management to be active on multiple social networks, someone may click a link to a blog post.
If that visitor likes what they read and sees things like a web design that inspires trust, they may take another action like signing up for your newsletter. However, that person may not take any action as a result of not needing what you’re offering at that time.
Getting in front of people on multiple occasions and ultimately at the right time is exactly why utilizing more than one channel at once is such an effective strategy. Since one channel that many businesses have hesitations about is pay per click advertising, we want to cover a few reasons why it’s definitely worth trying out a campaign in 2015:
Pay per click advertising through platforms like Google AdWords gives you very precise control over when your ads are displayed. This means that it’s possible to put your ad in front of people when they’re conducting a search that signals their intent to buy.
Quickly analyze and adjust
While some online marketing efforts take time to start showing results, PPC advertising can begin sending traffic right away. Not only can you start bringing in traffic very quickly, but based on how those visitors are interacting with your site, you can easily make any desired changes to your ads or website content.
Works great in conjunction with other efforts
Even if a visitor doesn’t click your ad when they see it, that display can be an effective way to build awareness about your business. That’s especially true when pay per click is utilized in conjunction with other forms of online marketing like social media and blogging. By taking this type of approach, you’ll put your business in the best position to start acquiring more customers.
Since getting PPC advertising right can be a challenge, if you want to ensure that your campaign is in the right hands, find out more about our PPC advertising expertise.