Award-Winning Training Courses! Get Social Media Management Training And Certification.

Proud sponsor of the Web Media University Social Media Certification Programs

Taught by our very own CEO, Michelle Hummel. The only program of its kind that not only shows you exactly how to attract high-quality leads using social media like a pro – but also helps you create magnetic social media sales funnels to easily drive dozens or even hundreds of new customers to your services every month. See the content overviews below to determine which course is best for your needs.

You will go from feeling lost and frustrated with marketing online to putting together a profitable social media marketing strategy effortlessly every day!

Beginner Marketing Strategies Content Overview



  • Learn how to find and engage with your target audience on the right Social Media networks for your business
  • Intro to the Social Media Management role and best practices
  • In-depth analysis and review of your current social media strategy
  • In-depth analysis and review of your top Competitors and a plan on how you can win in your industry
  • Break out Learning Session: Find the right social media targets for your business
  • Homework: Create Your Social Media Targeted Marketing Strategy
  • Learn how to build social media followers with an engaging content strategy that inspires Brand Advocates
  • Review best practices for developing an engaging content marketing strategy
  • Review tools & resources to help build your content and marketing campaigns
  • Break out Learning Session: Find the right content strategy for your business
  • Homework: Create Your Editorial Content Marketing Calendar
  • Review best practices for social media marketing
  • Implement your marketing strategy
  • Review Social Media Management Dashboard
  • Break out Learning Session: Set Up Your Social Media Management Dashboard
  • Homework: Input Your Editorial Calendar into Social Media Management Dashboard

Advanced Marketing Strategies  Content 




  • Power-Up your Trello board to maximize your content planning strategy
  • In-depth review of Pay Per Click ad strategies for Facebook
  • Social Media Listening tools, how to use them to get results
  • Find the most popular hashtags and incorporate them into your strategy
  • Drive qualified traffic to your website with blog network marketing
  • Email autoresponders, how to set them up and why they are your secret salesman
  • How to create effective landing pages that convert leads
  • Measure which search keywords are the most valuable for your business
  • Review advanced marketing strategies: Loyalty Programs, Text Campaigns, and QR Codes
  • How to create content that makes people click with hypnotic headline writing
  • Advanced social media dashboard strategies: hashtags, link frames, create multiple user accounts, assign tasks, approve or reject created posts
  • Monitor social media content across the web to jump into a real-time conversation
  • How to create evergreen content to reschedule multiple top-performing posts for repeating
  • How to set up your review management system and get more positive reviews
  • Reporting, how to connect Google Analytics, read social media reports and what matters most

Pass the Exam to get Social Media Certification
You will receive a beautiful Social Media Management Certificate. For further credibility, you will also get a certification image badge to put on your LinkedIn profile.

Whether You’re…

  • a service provider who wants to improve their marketing skills and start using social media marketing to significantly increase your revenue.
  • a corporate marketing employee who wants to be a superhero for your company by implementing profitable social media marketing strategies that work.
  • a budding entrepreneur who wants to build a business the smart way using social media marketing strategies that will attract new customers fast.
  • You’re in the right place and this training will give you the tools, inspiration, and unparalleled support on your journey to creating and launching a very profitable social media strategy.

See what other attendees are saying:

“Michelle shared her expertise on how to successfully manage a social media strategy for a business. She started the class with an introduction to various media platforms. Then she provided me with tools and tips to create posts, grow our audience, and manage time. Great class!”
Molly Weaver, Capacity Coordinator, Covington Business Council

“Michelle did a great job of walking us through the various platforms. She was easy to understand and practical in her approach. I can honestly say that I am getting more clients than ever before by applying her social networking strategies. I highly recommend this class for newbies as well as seasoned biz owners who want a good refresher. Thanks, Michelle.”
Marla Cohen, Owner of Mantra Massage

“The Development Dept. at Holly Hill attended this training (all 2 of us!). We left with our heads filled with new ideas and approaches about what we should be sharing, how often, and on what platform. Michelle really knows what she’s doing and is excited to show everyone else how they can succeed in the world of social.”
Dana Grothaus, Director of Development, Holly Hill Child and Family Services

By the end of this program, you will have:

  • Nailed down a profitable social media content marketing strategy you can implement right away (instead of spending another year doing it wrong and getting no results)
  • Discovered exactly how to find your target audience on social media saving you precious time by engaging on the right channels to increase your revenue.
  • Developed a high-converting social media sales funnel content system that will drive quality leads to your website.
  • Access to a social media posting system with best practices to hit the ground running with the skills needed to get results fast.
  • Skills to quickly build new social media followers with an engaging content marketing strategy that inspires more Brand Advocates.
  • Developed a Social Media Content Calendar system so you can easily organize and implement your profitable social media marketing strategies.

Plus These Bonuses To Help You Generate Unstoppable Momentum (And Keep It) After Your Training

  • BONUS 01
    Dedicated 1-to-1 Coaching Session with Michelle to Review Any Questions You May Have After the Course for one hour. Get unstuck in a matter of minutes and maintain your momentum right through until your social media marketing strategy launch. (A $397 Value)
  • BONUS 02
    1 month of the Send Social Media™ Posting Tool so you can execute your social media content plan right away to hit the ground running.
    You will have all the tools you need to get your profitable social media marketing strategy started right away.  (A $199 Value)
  • BONUS 03
    FREE EBOOK: How to Write Hypnotic Headlines that Get Clicks
    I’ll show you all the amazing tools and strategies to help you craft hypnotic headlines that will your customers click to learn more.  (A $997 Value)

About Your Teacher, Michelle Hummel
Michelle holds a valuable Internet Marketing Degree and is a published author of three books in her series, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. Michelle travels Nationwide visiting 22 Chapters she has established for the Social Media Enthusiasts, giving back to local communities by providing free lunch, and learns to teach social media marketing strategies. She provides training to help Individuals and Corporations acquire Social Media Management Certification through Web Media University.

Michelle has been involved in the franchise marketing industry for 10 years. She is also the Founder of the Franchise Success Team where she has brought together a team of experts to form a full-service franchise consulting agency. She is also a current contributing editor providing educational content on social media marketing topics for The Franchise Woman and The Franchise Dictionary Magazine.

She will provide answers to specific questions that relate to your Industry and review Social Media tools and strategies that are right for your business.

Industries she specializes in for Hands-On Training:

Educational Facilities
Non Profits
Real Estate/Realtors/Home Builders

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