Is your pay per click (PPC) campaign profit driven? Is it continually producing positive results? PPC success is not measured by the best technology, it’s measured by the best web strategy. Sending traffic to the right page at the right time, bidding strategy and tools will help you dominate your competition.
When it comes to PPC marketing, one of the biggest factors to success is the ad copy. We have a team of expert content writers that create multiple variations of high converting ad copy for each campaign. A simple change in title and description can dramatically affect the click through and conversion rates.
Our advanced dynamic strategies constantly remove non-performing keywords and replace them with ones that do. This is an on-going process that is run by experienced PPC marketing professionals. In addition, each keyword is set by search engines for direct and indirect search. This allows us to lower your effective cost-per-click while maintaining your bid rank.
Retargeting, also known as remarketing, is a form of online advertising that can help keep your brand in front of traffic after they leave your website. For most websites, only 2% of web traffic converts on the first visit. Retargeting is a tool designed to help companies reach the 98% of users who don’t convert right away.
Retargeting is so effective because it focuses your advertising spend on people who are already familiar with your brand. Most marketers who use retargeting see a higher ROI than from other digital channels. Retargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of an overall web strategy.
The most common mistake businesses make in regards to PPC marketing, is in deciding which web page they send the traffic to. We analyze landing pages that are specific to each keyword set. Each page should focus around the conversion of the sale and capture key information about the prospect. This simple engagement combination can increase the ROI of your marketing campaign.
Before you can find a solution, you need to identify the
problem. Web Strategy Plus offers a free quote or consultation
to help you identify the areas of your marketing plan that need improvement.