Conversion Optimization

Website Audit, Analytics & Conversion Optimization Service

About Conversion Optimization

Stop “guessing” what is working, conversion optimization is an improvement process that boosts your conversion rate and helps you get more leads and sales from existing traffic. Conversions can be defined as any action taken on your website that has value to your business such as leads, signups, sales, donations, phone calls etc.

About Conversion Rates

Poor conversion rates (2% or less) are sometimes referred to as “average”. You don’t have to settle for average. Using conversion optimization strategies, we can boost your conversion rate and help you win more customers with your existing traffic. Simply put, a website with a high conversion rate will convert advertising dollars into bigger profits.

Conversion Site Audit

We analyze your site considering over 30+ factors that persuade or discourage your visitors along the conversion path. We analyze your current traffic and uncover ways to enable visitors to keep their momentum. We help you implement recommended changes and put you on a fast track to increased conversions.

Sales Funnel

We create landing pages (or enhance your existing pages) focusing on persuasion tactics by leading your visitors to take the actions you want them to take. We can re-write your sales copy to appeal to a wider range of customers and expand the number of visitors who enter your sales funnel.

A/B Testing

By sending a traffic to one page and a portion to another we’re able to test strategic changes to your website. This enables us to effectively and continually elevate your conversion rate and take the guesswork out of your marketing.

Web Analytics

We ensure Google Analytics is installed properly into your entire website so we can dig deep into your visitor’s intentions. This way we can establish key performance indicators (KPI’s) to track and analyze your visitors actions and monitor your conversion performance in real-time. We will review these reports with you Monthly to discuss ways we can continually improve performance.


Conversion Optimization free quote or consultation

Before you can find a solution, you need to identify the
problem. Web Strategy Plus offers a free quote or consultation
to help you identify the areas of your marketing plan that need improvement.