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Finding long-term success with a franchise requires a quality product or service. However, a common mistake that new franchises make is assuming that having something great is enough to flourish. The reality is that virtually any market a franchise may enter is going to be very competitive. So regardless of how great a product or service may be, there’s no guarantee that potential customers are going to know about it.
The only way to ensure that the people who can benefit from what a franchise has to offer are going to know about it is through marketing. By creating a marketing strategy, franchises can ensure that they’re proactively reaching out and letting the world know what they have to offer.
If you understand why marketing is so important for a franchise but aren’t sure how to get started, keep reading to find out what goes into crafting a highly effective marketing strategy:
Define What You Want to Accomplish
There are a lot of different ways to approach marketing. That’s why it’s important to first define what you want to accomplish for your franchise. By having an objective set in advance, you’ll be able to ensure that your marketing strategy is centered around tactics that are going to be as effective as possible. Be sure that this step includes pinpointing exactly the type of individual that you’re trying to reach.
Use the Strengths of Franchising to Your Advantage
Since there are traits that make franchising unique, you’ll want to use them as a marketing advantage. A great example of this is franchises having multiple locations. You can make that fact work in your favor by focusing on local SEO optimization. By learning about local SEO for franchise businesses and putting those strategies into action, you’ll have an ideal channel for increasing the amount of online traffic for your franchise.
Have a Plan But Don’t Be Afraid to Adapt
While it can be very rewarding, running a franchise business in 2016 is by no means easy. One important thing to remember about the marketing strategy you develop is it shouldn’t be set in stone. Both the online and offline landscape are continuously changing, which is why your franchise needs to be open to testing marketing channels on an ongoing basis and adapting to what works best.
Have You Thought About a Franchise Marketing Service?
Owning and operating a franchise is no easy task. If you want to get your marketing on track but simply don’t have enough time to do it, a franchise marketing service can be incredibly helpful. Learn more about how the expert team at Web Strategy Plus can help by clicking over to our Franchise Marketing page.
Could your company benefit from a better franchise marketing strategy? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!