Did you know that there are more than 1.5 billion people who use Facebook around the world? With that number projected to grow over the next two years, Facebook provides businesses with the opportunity to connect with their customers and build an online audience for their products. So whether you’re a small business just getting started or a Fortune 500 company learn how you can increase online revenue and grow your brand with Facebook advertising.

Why Use Facebook?

With so many online users, advertising with Facebook ensures you have the opportunity to maximize the exposure of your brand, that’s why more than 3 million businesses use it to generate sales, drive conversions, and help build their audience. Because Facebook ads are designed to maximize limited space they’re perfect for all kinds of marketing from lead generation, attention driver campaigns, and even retargeting. Facebook ads have a proven model for success, that’s why more than 95% of social media marketers say it’s the best social media platform for producing ROI.

How Do Facebook Ads work?

Thanks to so many options for engaging your audience, you can market ads that really speak to your customers. Facebook offers the ability to easily create targeted ad campaigns, allowing you to target specific locations, age groups, as well as craft ads that appeal to user’s likes, site interests, and personal tastes using detailed targeting or narrow audience features. This makes Facebook advertising a powerful tool for increasing sales and can lead to cheaper clicks by making sure your ads are effective and reach the right customers.

How Much Does It Cost?

The average CPC for Facebook ads is between $.20 and $.80 but can vary based on the time of year, your campaign objective, audience targeting and engagement, and the kind of information you receive through your Facebook pixel on visitors to your page. But with an average ROI of 400% on Facebook ads, learning how to make these factors work for you can lead to increased clicks and conversions. Thanks to the ability to better engage your customers with targeted ads, the opportunity for greater exposure for your ads can lead to lower CPC’s helping you stay within your budget.

How Can Web Strategy Plus Help Me with My Facebook Ad Campaigns?

The experts at Web Strategy Plus can handle all of your social media marketing and Facebook ad campaigns, allowing you to focus on running your business. With the help of one of our Social Media Community Managers, they’ll create a targeted marketing strategy complete with Facebook ad management, A/B ad testing, conversion optimization, and more. Before long you’ll enjoy increased brand awareness, greater customer loyalty, a growing customer base, and other benefits of marketing with Facebook Ads. 

Could your company benefit from a better marketing strategy? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More

Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.

She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location, and more. Just let her know how she can help!