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We’re sure you’ve heard about NFTs by now, but you might be wondering how they could benefit you, your independent business, or what the heck they even are!
What Exactly Is An NFT?
NFT stands for non-fungible token, meaning it’s unique and irreplaceable. For example, say you have a one-of-a-kind trading card with a misprint and a Barry Bonds card that was printed millions of times.
That misprint card would be non-fungible because it can’t be replaced and is unique, whereas the Bonds’ card is fungible because the market is saturated with them and it can be replaced.
So what could that mean for you? You could create your own unique NFT and sell it for a pretty penny. Don’t believe us? Take a look at this list of the 10 most expensive NFTs sold.
But how do you get your name out there so you can bump someone off that list? Here’s how you can promote and market your NFTs.
Social Media Marketing For NFTs
It’s 2022 so if you want to market anything, you’ll need to have social media channels. Social media lets you promote your NFTs to a wide and varied audience, helping you get your name on the scene.
The first step is to create well-branded and optimized Instagram, Facebook and Twitter accounts to get started on growing your audience and connecting with the community.
Connect With Promoters Or Influencers
Influencers and professional promoters can help you get your name and NFTs out on the market. Crypto influencers already have an audience and have gained the trust of their community, making them a reliable resource. It does take experience working with influencers to make sure you’re connecting with the right influencers, following up with contracts and posts, and to keep their rates in check.
Get Involved With The Community
Don’t solely rely on traditional social media channels as a way to get your name out there. Consider platforms like Reddit and Discord to find your audience and other NFT creators and collectors. This will also help you establish credibility and trust.
Collaborate With Other Artists
Consider collaborating with other artists, musicians, brands or creators to create an NFT Collection. Collaborations not only give you a broader sense of community with other like-minded individuals, but you can also exchange and share audiences, giving you access to their fans and vice versa.
Partner With An NFT Experienced Marketing Agency
You might be reading all of that and thinking, “when do I have the time?” That’s where a professional marketing agency can help!
Selling NFTs can be a great way to earn extra money (and join a thriving community), but having a strong NFT marketing strategy and the time to really get your name out can be overwhelming and challenging.
Web Strategy Plus offers a variety of NFT marketing programs to fit your unique needs. Whether you’re looking for NFT training to get your feet wet, or need help designing your collection, our qualified team has your back.
Contact us today to learn more about our NFT program or our other services, including social media management and web development. Schedule your free consultation today! For more tips to grow your business, check us out on Facebook, Twitter, LinkedIn and Instagram.