Webinar: How to Boost Franchise Sales Using Social Media

Let us show you exactly how franchisors are using social media to recruit new franchisees! Join us for an upcoming webinar on May 28th at 2 pm EST. Limited Seats available, so please hurry: https://register.gotowebinar.com/register/6713782225242222851

Franchise Update Media Group recently did a survey of franchisors using social media for recruitment of new franchisees. What was interesting is 47% indicated they were using social media as part of their recruitment efforts with Facebook being the top choice at 62%. This was followed by LinkedIn 48%, Twitter 44%, and YouTube 32%.

A question on the survey asked whether social media is a “must” for franchise recruitment and we selected a few insightful answers to this question:

“Yes, it provides brand awareness and increases visibility on the Internet where everyone seems to be searching for info these days. It also shows the consumer that you are up with the times.”
Alex Roberts, vice president franchise development, Service Brands International

“It is definitely a part of the marketing mix for franchise recruitment. You get the eyes of a different type of prospect that may not be using the traditional franchise portals when looking for opportunities.”
Randy Hawthorne, director of franchise development, Firespring

“More and more, we are getting used to this communication too. And just like word of mouth, what could be better than a candidate who is interested because they were intrigued through the positive dialogue of their friends/acquaintances on social media?”
Jennifer Ostroff, vice president development and operations, Carpet Network

“It is the wave we all need to get in on, as things will progress and change. Having your name in front of the main customer base is imperative, and being available to those interested is crucial. The more this segment increases in use and morphs in how to use, the laggers will fall behind all the more quickly.”
Eva Crosland, manager franchising, Gymboree Play Programs