Finding long-term success with a franchise requires a quality product or service. However, a common mistake that new franchises make is assuming that having something great is enough to flourish. The reality is that virtually any market a franchise may enter is going to be very competitive. So regardless of how great a product or service may be, there’s no guarantee that potential customers are going to know about it.
Local SEO has gone through a lot of changes over the last few years. As Google has continued to test different approaches to local search results, countless business owners have been left wondering what they need to do for their website to show up higher in Google. Continue reading
Even if you haven’t heard the term parallax web design, chances are you’ve interacted with websites that use this type of design. The reason is this style of design has become very popular and prevalent in recent years. Since we’re often asked by clients if a parallax effect website is the right fit for your needs, we want to cover exactly what this type of design is, as well as its pros and cons:
Parallax Web Design – What Is It? Continue reading
If your business has a website but it’s not generating the results you want, it may be a sign that a redesign is needed. While there are a lot of things that can hold a website back from performing the way a business wants, the good news is any and all issues can be addressed through a redesign. Since the type of redesign that can move the needle for your business does require a significant investment of resources, we want to cover steps that should be included in the planning and execution of a redesign:
Although Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well. From SaaS tools to service providers, the key to making Instagram a viable marketing channel is understanding what users want to see and how to connect with a target audience. So with those goals in mind, we want to cover five tips that will put your Instagram marketing on the fast track:
If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts:
In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements. Continue reading
Now that we’re officially settled into 2016, it’s possible to move beyond predictions and look at the actual trends that are most likely to define the social media landscape over the course of the next year. If you’re a business owner who’s wondering where you should invest your time and resources in regards to social media, here are the trends that simply can’t be ignored this year:
10 Things Every Small Business Website Needs
If you want a website that not only looks great but is also capable of generating new leads for your business, make sure your site has all of the following ten traits: Continue reading
Designing a mobile website is a daunting task. Don’t worry; you are not alone when dealing with this problem!Currently, there are a lot of ways to help you design the perfect mobile website. Successful mobile websites mean visitors can conveniently access your company online and decide about making a purchase.
Here are five killer tips you should focus on while designing and/or developing a mobile website: Continue reading