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10 Core Web Development Skills Every Developer Must Know
Web development skills are very in demand right now. Whether you’re in the process of learning how to be a developer or you are an experienced developer who wants to keep your skills as marketable as possible, here are the ten most important things to know:

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5 Best Practices To Turn Your Twitter Follower Into Business Leads

If you’re using Twitter for business, you likely want your Twitter activity to generate new leads. While there are other reasons that using Twitter can be beneficial to your business, it’s definitely possible to translate this activity directly into targeted leads. To make that happen, here are the five most important strategies to follow:

Have a Clear Funnel

One of the most common mistakes that businesses make is diving into using Twitter for business without first creating an optimized sales funnel. When businesses assume that people are going to find them on Twitter and then make a purchase, they end up being disappointed with their results. Since Twitter business marketing usually involves reaching people earlier in the buying process, you need a funnel that can properly nurture those leads.

Eliminate Conversion Obstacles

The best way to take someone from just a Twitter follower to a lead is to get them on your email list. To maximize the likelihood of that happening, be sure to remove any obstacles that may currently exist in the conversion path. Whether it’s a form that’s not prominently displayed or a weird message that comes up after someone hits the submit button, be sure to test your process so you can identify and fix any bugs. You should do the same for the conversion path that leads up to someone making a purchase.

Know the Value of Soft Leads

Just because someone isn’t ready to make a purchase in the next few hours or days doesn’t mean they’re not a quality lead. Soft leads who are interested in your business but not currently in buying mode can still be very beneficial. The key to making the most of the soft leads you attract with your social media marketing strategy is to have the right processes in place to build a relationship with them.

Take a Different Approach to Social Media Leads

This ties directly into the previous best practice. A common mistake is to begin aggressively pitching subscribers shortly after they sign up for an email list. Since that’s going to lead to more unsubscribes than purchases, a better approach is to consistently provide value. By sending out emails on a regular basis that people really want to open, they’ll be primed when the right opportunity comes for you to pitch a sale.

Track and Adjust

It’s worth your time to at least outline the Twitter marketing strategy you plan to follow. But while that will give you a good starting point, it’s not something that needs to be set in stone. Since the best approach to Twitter business marketing is one that adapts over time, you should regularly review how well your efforts are performing and use this data to help guide any adjustments that need to be made.

By following these Twitter optimization strategies we covered, not only will you be able to use this social network to increase awareness about your business, but you’ll also be able to bring in new potential customers on a consistent basis.

Web Strategy PlusCould you benefit from a better social media marketing strategy? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More

6 Crucial Tactics for Pleasant Responsive Web Design

Responsive web design makes it possible for a website to look and function just as well on a mobile device as it does a desktop computer. Responsive design accomplishes this goal by combining a flexible grid, flexible images, and CSS3 media queries & screen resolutions. The consistency created by responsive design offers the best possible experience to users.

As with any type of web design, it’s important to follow best practices in order to create a great responsive site. Here are the six most important responsive design guidelines to follow:

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6 Secrets for Better Web Application Development

Advances in web development have completely changed the way that applications can be delivered to users. Instead of needing to download or install anything, users can simply log into a web application and begin using it within seconds.

While this capability has made it much easier for people to start using the types of apps that they need for work and personal purposes, easier access to apps doesn’t guarantee a better experience. In order to create the best experience when people start using an app and continue doing so, there are some important rules that need to be followed.

If you want your web app to make users happy and continue attracting more, here are the six web application development secrets you need to know:

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6 Tips To Increase Social Media Shares

Creating quality content is no easy task. Whether you do it yourself, have employees handle it for you or contract a firm to create it, creating blog posts and other types of content that people actually want to read takes a lot of hard work. Because of the work involved in creating great content, when you publish it, you want to ensure that as many people as possible see it. That’s where social media marketing comes into play.

Although some people believe that great content will magically get exposure on its own, even the best content requires a push. When content isn’t actively marketed, it’s never going to get as much attention as it would if it were. In terms of what to focus on with your social marketing efforts, shares are a very good metric.

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Social Media Can Be a Powerful Tool for Local Franchise Marketing

More franchisors are realizing that not only is social media a powerful tool for promoting their brand, but it can also be very effective for local franchise marketing when owners know the right way to market through these platforms. As a result of this realization, many franchise operations are making significant investments to help train and educate their owners about using social media for local franchise marketing.

Whether you’re a franchisor or the owner of a local franchise, if you’re interested in learning more about social media marketing, let’s take a look at how to get results, social media’s role in PR and how to measure the effectiveness of a social strategy:

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Should Franchisors Use LinkedIn to Help Recruit New Franchise Owners

The simple answer to this question is yes. To elaborate, the reason franchisors should definitely use LinkedIn to help recruit new franchise owners is because this platform makes it surprisingly easy to find and connect with highly qualified potential owners.

Since LinkedIn can be a real goldmine for franchise recruiting, let’s take a look at six tips that will help you get the best results from your efforts:

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Simple But Highly Effective Tips for Writing Awesome Sales Copy

A common misconception about copywriting is that in order to write anything, you either need to have been born with a ton of talent, or have honed this craft over years of hard work. While it is true that there is a lot of value in working with someone who does have that level of talent and skill, that doesn’t mean it needs to be impossible to create any work on your own. Whether you want to add a few landing pages to your website or wish you could assign this work to a member of your team, there’s no reason you have to feel about intimidated about doing exactly that.

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PPC Advertising Tips

How much does PPC advertising cost?

Many business owners don’t realize how broad of a spectrum the answer to that question can span. Whether it’s Google AdWords or Facebook’s advertising program, clicks can cost as little as $0.30. But before you get too excited, it’s important to understand that the low end of the spectrum is only for keywords with virtually no competition. As soon as you start looking at keywords in industries where there are at least a few businesses operating, the price quickly rises. We’ve personally managed campaigns for clients where the cost of a single click was over $25.

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Product Page Design

Whether your ecommerce site only has a few items or you currently have thousands for sale, the design and composition of your product pages can have a huge impact on your overall conversion rates. Since it would be hard to find an ecommerce site that wasn’t interested in selling more, here are the seven elements you need to have in order to maximize conversions:

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