Now that 2015 has officially arrived, there’s a lot to think about in terms of what the year has in store for businesses and the Internet in general. Web design is an area that’s always interesting to look at. While web design trends don’t usually change dramatically over the course of just one year, new practices inevitably arise that will significantly shape how design is viewed in the coming years. Continue reading
Digital marketing is a form of advertising that’s constantly evolving and progressing. In order to have success with this strategy, it’s important for marketers to remain current on the latest trends and adapt accordingly. Here are four of the top digital marketing trends for 2015: Continue reading
There is no better time to take a look at one’s digital marketing practices than at the start of the year. Both 2015 and 2016 are gearing up to be exciting for advertisers and businesses with a number of planned changes to search engines as well as what is sure to be a few unexpected twists and turns. For those that are ready to make the most out of 2015, here is some advice to improve your online presence and stay ahead of the competition: Continue reading
In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements. Continue reading
One of the reasons search engine optimization is so challenging is because it’s a tactic that’s always changing. If you want to stay ahead of the curve, here are the SEO tips and tricks you need to know for 2015: Continue reading
Whether it’s your weekly newsletter or an email announcing a special promotion, the goal of most of the emails your business sends out is to get the recipients to click a link in the email and then take a specific action on your website. Continue reading
Whether it’s through your business or personal social media profiles, you’ve probably seen countless infographics over the years. The reason that infographics are so popular on social media is because they possess multiple traits. Those traits include being attractive, grabbing attention, providing educational value and expressing creativity. Continue reading
If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts:
There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size. Continue reading
One of the biggest challenges of social media marketing is the constantly changing landscape of sites like Facebook. While it’s clear that social media is now a key component of the Internet and is here to stay, that doesn’t change the fact that individual sites are continuously changing everything from design elements to their core functionality. Continue reading
