A common misconception about copywriting is that in order to write anything, you either need to have been born with a ton of talent, or have honed this craft over years of hard work. While it is true that there is a lot of value in working with someone who does have that level of talent and skill, that doesn’t mean it needs to be impossible to create any work on your own. Whether you want to add a few landing pages to your website or wish you could assign this work to a member of your team, there’s no reason you have to feel about intimidated about doing exactly that.
How much does PPC advertising cost?
Many business owners don’t realize how broad of a spectrum the answer to that question can span. Whether it’s Google AdWords or Facebook’s advertising program, clicks can cost as little as $0.30. But before you get too excited, it’s important to understand that the low end of the spectrum is only for keywords with virtually no competition. As soon as you start looking at keywords in industries where there are at least a few businesses operating, the price quickly rises. We’ve personally managed campaigns for clients where the cost of a single click was over $25.
Whether your ecommerce site only has a few items or you currently have thousands for sale, the design and composition of your product pages can have a huge impact on your overall conversion rates. Since it would be hard to find an ecommerce site that wasn’t interested in selling more, here are the seven elements you need to have in order to maximize conversions:
Responsive website design isn’t a concept that’s brand new. However, the fact that this type of website design isn’t brand new is actually one of the reasons why it’s become so popular. While other design approaches have come and gone, responsive website design has stood the test of Internet time and proven to be the best way to deal with a very common issue.
When do you know that your company needs a website redesign? In many cases, it’s not just because of a single factor. Instead, it’s the result of a combination of factors. And if you’re wondering what factors most often lead to businesses deciding to look for redesign services, that’s exactly what we’re going to cover right now:
When social media was still in its infancy, many businesses didn’t pay attention to it. And even for those that did, this was often a task that was handed off to an intern. However, now that social media has become such an important part of the Internet and businesses across virtually all industries are driving measurable results through social media marketing, many businesses are getting serious about developing and executing a strategy.
Although typography may seem like a minor component of web design, it can actually have a big impact on the overall effectiveness of any website. One reason is because fonts can determine how easy or hard it is for someone to read the content on a site. Another reason is typography can affect how visitors perceive the site and the brand it represents.
Since web design typography plays an important role for any site, it’s vital to make the right choice. For many businesses, that choice is the font Garamond. However, Garamond isn’t a font that’s naturally supported by all browsers. In the past, that meant it was quite difficult to use. But thanks the current availability of web fonts, there’s no longer a reason it can’t be utilized.
There are a lot of web design tools on the Internet. While many fall into the nice but not necessary category, there are a few that most designers consider essential. A wireframing tool is generally one that’s thought of as essential. Even if you plan on having someone else take care of the actual design process for you, a wireframing tool is a great way to get your thoughts out of your head and onto the screen so you can share your vision with others.
If you want to get the most out of your social media marketing efforts, it’s just as important to know what you should avoid as it is to know what you should be doing. To help you out, here’s a list of best practices for both categories:
If you want to minimize the number of social media mistakes you and your business make, here are ten lessons you can learn from others’ trial and error: