People are constantly bombarded with information whenever they are online. Lots of this information is great. But plenty of this information is a waste or downright false. Since people need a way to filter information wheat from chaff, one of the ways they accomplish that is by looking for social proof. Because social proof can directly impact how people view what you’re communicating and selling online, we’re going to look at exactly what social proof is, along with how you can get creative with using social proof:
If you go back 15 years (which is a lifetime in “Internet years”), it was possible for websites to get search engine traffic simply by using specific keywords multiple times. Since this was so easy to do, it lead to lots of abuse and quickly hurt the quality of search engine results. The founders of Google felt like there had to be a better way, which is why they created their search engine with an algorithm that looked at how many other websites linked to another one.
It wasn’t long ago when the concept of SEO was foreign to most business owners. However, as more of everyone’s lives have shifted online, the value of having a website that ranks highly in Google for targeted searches has become clear. While Google isn’t the only way to reach potential customers online, it offers a level of intent matching and targeting that’s hard to beat.
Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. And while the impact may not be as immediately drastic for smaller businesses, converting more website visitors into customers may be exactly what’s needed for a business to grow.
Finding long-term success with a franchise requires a quality product or service. However, a common mistake that new franchises make is assuming that having something great is enough to flourish. The reality is that virtually any market a franchise may enter is going to be very competitive. So regardless of how great a product or service may be, there’s no guarantee that potential customers are going to know about it.
Local SEO has gone through a lot of changes over the last few years. As Google has continued to test different approaches to local search results, countless business owners have been left wondering what they need to do for their website to show up higher in Google. Continue reading
Even if you haven’t heard the term parallax web design, chances are you’ve interacted with websites that use this type of design. The reason is this style of design has become very popular and prevalent in recent years. Since we’re often asked by clients if a parallax effect website is the right fit for your needs, we want to cover exactly what this type of design is, as well as its pros and cons:
Parallax Web Design – What Is It? Continue reading
If your business has a website but it’s not generating the results you want, it may be a sign that a redesign is needed. While there are a lot of things that can hold a website back from performing the way a business wants, the good news is any and all issues can be addressed through a redesign. Since the type of redesign that can move the needle for your business does require a significant investment of resources, we want to cover steps that should be included in the planning and execution of a redesign:
Although Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well. From SaaS tools to service providers, the key to making Instagram a viable marketing channel is understanding what users want to see and how to connect with a target audience. So with those goals in mind, we want to cover five tips that will put your Instagram marketing on the fast track:
If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts: