In less than six months, Periscope has gone from a new app to one with over 10 million users. While Periscope still has a long way to go before it reaches the scale of established social platforms like Facebook or Pinterest, it’s growing very rapidly. Not only is Periscope attracting a substantial amount of users, but those users are very engaged. Recent stats show that users of the platform watch the equivalent of forty years of video every single day!
Since Periscope is still new but growing very fast, it’s the perfect time for businesses to start establishing a strong presence on it. Just as businesses that were early adopters of Facebook and Twitter are still reaping those benefits today, getting the jump on mass Periscope adoption is the perfect way to open up a new audience for your business.
Because Periscope is such a new app, we realize that many businesses still aren’t 100% sure what it does. So to help clear up any confusion and enable you to start using it, here is everything you need to know about the app:
What Periscope Does
Although the technology behind this app is quite complex, what Periscope does is fairly straightforward. With this app, anyone can create a video live stream that other users can watch. When a user is watching a live stream, they can share their thoughts or ask questions by sending a comment. It’s also possible for streams to be held privately and only shared with a select group of viewers.
Saving, Replays and Sharing
While the appeal of Periscope is the ability to live stream at any time, the app does make it possible to save a stream and allow it to be replayed for up to 24 hours. Having this functionality is great in the event that someone misses the live event but still wants to engage with that business.
How to Promote Via Periscope
Even though Periscope isn’t the only live streaming app on the market, it has the advantage of having Twitter as its parent company. As a result, promoting a live stream via Twitter with hashtags can be done in a matter of seconds.
Analyzing and Adjusting
What’s really great about streaming via Periscope is as soon as you’re done, you’ll be able to see how many people watched it, how long they spent watching it and how many hearts (similar to Facebook likes) you were given. Having this information means you can test different topics and formats to determine what resonates the most with your target audience.
Periscope is One Piece of the Social Media Puzzle
While Periscope provides a great way to connect with potential and current customers, it’s just one of many social media tools that are available to businesses. If you want to ensure that your business is using social media to the fullest, find out more about how Web Strategy Plus can assist you with your social media efforts.
If you want your business to thrive online, you need to stay focused on the big picture. That means is instead of getting completely wrapped up in a single channel, you should take a comprehensive approach to online marketing. So in addition to social media marketing and pay per click advertising, SEO also needs to be an active component of your strategy. Continue reading
Now that 2015 has officially arrived, there’s a lot to think about in terms of what the year has in store for businesses and the Internet in general. Web design is an area that’s always interesting to look at. While web design trends don’t usually change dramatically over the course of just one year, new practices inevitably arise that will significantly shape how design is viewed in the coming years. Continue reading
If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat. Far too many businesses are under the assumption that if they create a great piece of content and then put it out into the world, it will perform great. Continue reading
Even compared to just five years ago, far more businesses now understand that website design is about much more than just how a site looks. While visual appeal is very important, great design also places a major emphasis on website usability. Continue reading
Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.
While there have been plenty of signs that point towards correlations between content that performs well on Twitter doing the same in Google rankings, there have continued to be obstacles for Google to fully utilize all of the new data that is created on Twitter.
Specifically, Google had to use their bots to crawl through this massive amount of data. As a result, Google was only able to include a portion of Twitter’s total data in search results. However, as of today, the two companies have officially struck a deal to show tweets in Google search results.
The Details of the Deal Continue reading
When businesses think of important dates in April, the 15th is usually the first one that comes to mind. While it’s definitely important to be on top of your books and taxes, this April is going to have another very significant date.
The date that’s going to be on the mind of businesses across numerous industries is April 21st. And the reason that so many businesses are going to be thinking about this date is because Google recently announced that they’re going to be rolling out a new algorithm.
There is no better time to take a look at one’s digital marketing practices than at the start of the year. Both 2015 and 2016 are gearing up to be exciting for advertisers and businesses with a number of planned changes to search engines as well as what is sure to be a few unexpected twists and turns. For those that are ready to make the most out of 2015, here is some advice to improve your online presence and stay ahead of the competition: Continue reading
The Realtime Marketing Lab tour helps marketers discover the best social media tools for realtime marketing, and gives them access to the companies creating them. They have designed and are promoting an atmosphere that feels more like a sandbox test environment, where participants can feel at ease while getting hands on experience with these various products while also receiving a deeper education that will help them pick the best ones for their business.
Target audience: social media marketers, agencies, franchisors, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators.
Here are the dates and the discount link codes for The Realtime Marketing Lab 2015 Spring Tour:
PLEASE GRAB YOUR FREE TICKET FAST AS THIS EVENT WILL SELL OUT!!
Here’s some more information about The Realtime Marketing Lab 2015 Spring Tour:
We will actually be doing realtime marketing during the realtime marketing lab tour for our event sponsor: Repio. We believe the best way to learn and experience the various tools and platforms available today is by putting them through their paces. We will be running this marketing campaign Repio one week before the tour, during the two weeks of the tour, and for one week after the tour. We will also be introducing a changing geographic and demographic environment into the tour as we travel from city to city, and will be analyzing and presenting how the campaign differs as we travel between locations.
If you look back at a web design from 1995, you’re not going to be surprised by how much different it looks than modern designs. However, even if you only go back to 2005 or 2010, you will likely be surprised by the differences you see during this relatively short amount of time.
Because the Internet and the technology that drives it changes so quickly, we often don’t realize how much things evolve over the course of just a few years. This is especially true in regards to web development and design. Since many changes are done in an incremental manner, it’s something that’s not immediately apparent. But once you compare it to past designs, all the changes become very obvious. Continue reading