10 Core Web Development Skills Every Developer Must Know
Web development skills are very in demand right now. Whether you’re in the process of learning how to be a developer or you are an experienced developer who wants to keep your skills as marketable as possible, here are the ten most important things to know:

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6 Crucial Tactics for Pleasant Responsive Web Design

Responsive web design makes it possible for a website to look and function just as well on a mobile device as it does a desktop computer. Responsive design accomplishes this goal by combining a flexible grid, flexible images, and CSS3 media queries & screen resolutions. The consistency created by responsive design offers the best possible experience to users.

As with any type of web design, it’s important to follow best practices in order to create a great responsive site. Here are the six most important responsive design guidelines to follow:

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6 Secrets for Better Web Application Development

Advances in web development have completely changed the way that applications can be delivered to users. Instead of needing to download or install anything, users can simply log into a web application and begin using it within seconds.

While this capability has made it much easier for people to start using the types of apps that they need for work and personal purposes, easier access to apps doesn’t guarantee a better experience. In order to create the best experience when people start using an app and continue doing so, there are some important rules that need to be followed.

If you want your web app to make users happy and continue attracting more, here are the six web application development secrets you need to know:

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6 Tips To Increase Social Media Shares

Creating quality content is no easy task. Whether you do it yourself, have employees handle it for you or contract a firm to create it, creating blog posts and other types of content that people actually want to read takes a lot of hard work. Because of the work involved in creating great content, when you publish it, you want to ensure that as many people as possible see it. That’s where social media marketing comes into play.

Although some people believe that great content will magically get exposure on its own, even the best content requires a push. When content isn’t actively marketed, it’s never going to get as much attention as it would if it were. In terms of what to focus on with your social marketing efforts, shares are a very good metric.

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Social Media Can Be a Powerful Tool for Local Franchise Marketing

More franchisors are realizing that not only is social media a powerful tool for promoting their brand, but it can also be very effective for local franchise marketing when owners know the right way to market through these platforms. As a result of this realization, many franchise operations are making significant investments to help train and educate their owners about using social media for local franchise marketing.

Whether you’re a franchisor or the owner of a local franchise, if you’re interested in learning more about social media marketing, let’s take a look at how to get results, social media’s role in PR and how to measure the effectiveness of a social strategy:

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Should Franchisors Use LinkedIn to Help Recruit New Franchise Owners

The simple answer to this question is yes. To elaborate, the reason franchisors should definitely use LinkedIn to help recruit new franchise owners is because this platform makes it surprisingly easy to find and connect with highly qualified potential owners.

Since LinkedIn can be a real goldmine for franchise recruiting, let’s take a look at six tips that will help you get the best results from your efforts:

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Simple But Highly Effective Tips for Writing Awesome Sales Copy

A common misconception about copywriting is that in order to write anything, you either need to have been born with a ton of talent, or have honed this craft over years of hard work. While it is true that there is a lot of value in working with someone who does have that level of talent and skill, that doesn’t mean it needs to be impossible to create any work on your own. Whether you want to add a few landing pages to your website or wish you could assign this work to a member of your team, there’s no reason you have to feel about intimidated about doing exactly that.

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PPC Advertising Tips

How much does PPC advertising cost?

Many business owners don’t realize how broad of a spectrum the answer to that question can span. Whether it’s Google AdWords or Facebook’s advertising program, clicks can cost as little as $0.30. But before you get too excited, it’s important to understand that the low end of the spectrum is only for keywords with virtually no competition. As soon as you start looking at keywords in industries where there are at least a few businesses operating, the price quickly rises. We’ve personally managed campaigns for clients where the cost of a single click was over $25.

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Product Page Design

Whether your ecommerce site only has a few items or you currently have thousands for sale, the design and composition of your product pages can have a huge impact on your overall conversion rates. Since it would be hard to find an ecommerce site that wasn’t interested in selling more, here are the seven elements you need to have in order to maximize conversions:

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Responsive Web Design 2014

Responsive website design isn’t a concept that’s brand new. However, the fact that this type of website design isn’t brand new is actually one of the reasons why it’s become so popular. While other design approaches have come and gone, responsive website design has stood the test of Internet time and proven to be the best way to deal with a very common issue.

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