If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat. Far too many businesses are under the assumption that if they create a great piece of content and then put it out into the world, it will perform great. Continue reading

5 Fundamental Rules of User Friendly Website Design

Even compared to just five years ago, far more businesses now understand that website design is about much more than just how a site looks. While visual appeal is very important, great design also places a major emphasis on website usability. Continue reading


Once Twitter started taking off back in 2009 and 2010, there was a lot of speculation about how their platform would affect Google. Over the years, speculation has ranged from tweets becoming a leading SEO factor to Google actually buying the company.

While there have been plenty of signs that point towards correlations between content that performs well on Twitter doing the same in Google rankings, there have continued to be obstacles for Google to fully utilize all of the new data that is created on Twitter.

Specifically, Google had to use their bots to crawl through this massive amount of data. As a result, Google was only able to include a portion of Twitter’s total data in search results. However, as of today, the two companies have officially struck a deal to show tweets in Google search results.

The Details of the Deal Continue reading

Mobile Friendly Websites

When businesses think of important dates in April, the 15th is usually the first one that comes to mind. While it’s definitely important to be on top of your books and taxes, this April is going to have another very significant date.

The date that’s going to be on the mind of businesses across numerous industries is April 21st. And the reason that so many businesses are going to be thinking about this date is because Google recently announced that they’re going to be rolling out a new algorithm.

Continue reading

The words search marketing advice for 2015 surrounded by a magnifying glass and social media symbols.

There is no better time to take a look at one’s digital marketing practices than at the start of the year. Both 2015 and 2016 are gearing up to be exciting for advertisers and businesses with a number of planned changes to search engines as well as what is sure to be a few unexpected twists and turns. For those that are ready to make the most out of 2015, here is some advice to improve your online presence and stay ahead of the competition: Continue reading


The Realtime Marketing Lab tour helps marketers discover the best social media tools for realtime marketing, and gives them access to the companies creating them. They have designed and are promoting an atmosphere that feels more like a sandbox test environment, where participants can feel at ease while getting hands on experience with these various products while also receiving a deeper education that will help them pick the best ones for their business.

Target audience: social media marketers, agencies, franchisors, Web publishers, marketing professionals, PR pros, brand managers, businesses, nonprofits, educators.

The Web Strategy Plus team will be participating in the The Realtime Marketing Lab 2015 Spring Tour.  We’ll be in the East visiting DC (Monday, May 4th) to NYC (Wednesday, May 6th) to Boston (Friday, May 8th) and then flying West hitting Seattle(Monday, May 11th), San Francisco (Wednesday, May 13th), and Los Angeles (Friday, May 15th) — every one of the links below offers you a 100% discount over the $99 registration fee, thanks to Web Strategy Plus!

Here are the dates and the discount link codes for The Realtime Marketing Lab 2015 Spring Tour:

Here’s some more information about The Realtime Marketing Lab 2015 Spring Tour:

  • This is not your older sister’s social media conference.
  • We don’t believe in panel discussions in which you don’t learn anything.
  • We don’t believe in charging exorbitant prices to both the sponsors and the attendees.
  • And we don’t believe in making you fly across the country and have to get precious travel dollars allocated.
  • We are going on the road and bringing the event to you.

We will actually be doing realtime marketing during the realtime marketing lab tour for our event sponsor: Repio. We believe the best way to learn and experience the various tools and platforms available today is by putting them through their paces. We will be running this marketing campaign Repio one week before the tour, during the two weeks of the tour, and for one week after the tour. We will also be introducing a changing geographic and demographic environment into the tour as we travel from city to city, and will be analyzing and presenting how the campaign differs as we travel between locations.

Business Web Design in 2015

If you look back at a web design from 1995, you’re not going to be surprised by how much different it looks than modern designs. However, even if you only go back to 2005 or 2010, you will likely be surprised by the differences you see during this relatively short amount of time.

Because the Internet and the technology that drives it changes so quickly, we often don’t realize how much things evolve over the course of just a few years. This is especially true in regards to web development and design. Since many changes are done in an incremental manner, it’s something that’s not immediately apparent. But once you compare it to past designs, all the changes become very obvious. Continue reading

Why Your Business Should Consider a Pay Per Click Campaign in 2015

When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time. Continue reading

5 Must Know SEO Trends

If you want your business to thrive online, you need to stay focused on the big picture. That means is instead of getting completely wrapped up in a single channel, you should take a comprehensive approach to online marketing. So in addition to social media marketing and pay per click advertising, SEO also needs to be an active component of your strategy. Continue reading

The words The top web design trends in 2015 over images of computer monitors.

Now that 2015 has officially arrived, there’s a lot to think about in terms of what the year has in store for businesses and the Internet in general. Web design is an area that’s always interesting to look at. While web design trends don’t usually change dramatically over the course of just one year, new practices inevitably arise that will significantly shape how design is viewed in the coming years. Continue reading