If your business has a website but it’s not generating the results you want, it may be a sign that a redesign is needed. While there are a lot of things that can hold a website back from performing the way a business wants, the good news is any and all issues can be addressed through a redesign. Since the type of redesign that can move the needle for your business does require a significant investment of resources, we want to cover steps that should be included in the planning and execution of a redesign:
Review Your Current Site
The only way to pinpoint exactly what needs to be improved is to analyze the current state of your website. It’s easy to forget the exact details that need to be addressed, which is why a thorough review of all pages and elements on your website is an important starting point.
Determine Your Website Redesign Goals
One of the traits that sets quality web design services apart from mediocre ones is taking the time to sit down with clients and figure out their goals for a redesign. Whether it’s increased search traffic, converting more visitors into leads or multiple goals, knowing exactly what needs to be accomplished will help guide the rest of the redesign process.
Analyze Your Competition
In addition to analyzing general website design trends and options, it’s worth taking time to look at exactly what your competitors are doing. Including this step in the redesign process will help you identify things you definitely don’t want to do with your own new design, as well as get inspired in regards to certain things that should be included.
Build Your Website (Don’t Forget to Be Responsive)
After all the necessary information has been gathered, the time comes to actually create the new design. As any website designing services will tell you, mobile Internet usage has become huge. That’s why the a redesign should be done with responsive CSS technology. Opting for this type of design will ensure your new site looks great and functions properly on screens of any size.
Optimize and Finalize
Before your site goes live, you’ll want to have the redesign team do a final pass over everything to ensure its optimized to load as quickly as possible and all settings are fully configured.
Launch Your Site
Once the redesign is launched, be sure to set a time and date to analyze how well it has performed in regards to the goals that were created for it.
If you want to ensure that your website redesign is a success by putting this project in the hands of an experienced web design company, contact Web Strategy Plus today to learn more about our website redesign service and how we can take care of every step in this process.
Although Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well. From SaaS tools to service providers, the key to making Instagram a viable marketing channel is understanding what users want to see and how to connect with a target audience. So with those goals in mind, we want to cover five tips that will put your Instagram marketing on the fast track:
1. Share Great Images
The majority of Instagram users scroll through the site on their cell phone. Instagram is full of incredible pictures, so you can’t expect to grab people’s attention with mediocre images. Even though that may sound a little intimidating, the good news is you don’t have to be a professional photographer to create great images. In addition to photos, graphics like quotes are also quite popular on Instagram. It’s also worth experimenting with video, which is a growing form of content on the site.
2. Plan and Tell a Story
If you’re just getting started with Instagram, don’t be afraid to experiment to see what works and what doesn’t. But once you start building a little momentum, planning a content calendar may be exactly what you need to take your marketing efforts to the next level. The big benefit of planning your posts weeks or even months in advance is it will allow you to develop a story that will give users a reason to follow you and keep them interested in what you’re going to share next.
3. Use Plenty of Hashtags
Hashtags are still a big part of Instagram, so be sure to use plenty of them. Many businesses find success using a mix of general and highly specific hashtags, so don’t hesitate to use anywhere from 7 to 15 per post.
4. Explore Influencer Opportunities
Engaging in influencer marketing through Instagram isn’t something that’s limited to fashion or beauty brands. Regardless of the specific community you’re trying to target, there are probably already Instagram users with large followings in that space. It’s worth exploring if collaborating together with those users is something that makes sense. One thing to keep in mind when evaluating influencers is looking beyond their follower count and evaluating the type of engagement they get in terms of likes and comments.
It’s easy to get caught up in always thinking about increasing your follower count or only following strategies that can “scale.” However, as with any social site, a big part of Instagram is engaging with actual people. That’s why you should make a point to respond to any comment someone leaves on one of your posts, as well as do your best to like and comment on other users’ posts. Taking the time to engage is a great way to learn even more about Instagram and find new opportunities you wouldn’t have otherwise known about.
If you have any additional questions about Instagram marketing or would like to get help from a team of experts, be sure to contact us!
Could you benefit from a better website marketing strategy? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More
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