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Social Media Trends 2016

What will the Social Media Trends be in 2016? It’s possible to move beyond predictions and look at the actual trends that are most likely to define the social media landscape over the course of the next year. If you’re a business owner who’s wondering where you should invest your time and resources in regards to social media, here are the trends that simply can’t be ignored this year: Continue reading

10 Reasons That Prove Email Marketing Should Be Your Top PriorityPeople tend to think email marketing does not get the same attention as social media.However, what people don’t realize is it proves to be one of the most effective direct means of growing your business. Learn 10 Reasons That Prove Email Marketing Should Be Your Top Priority:: Continue reading

As the number of social networks to engage on increase, it becomes harder to keep track and know where to create the best online presence. However, with more than a quarter billion users, it would be a bad move to ignore Google+. Continue reading

The words search marketing advice for 2015 surrounded by a magnifying glass and social media symbols.

There is no better time to take a look at one’s digital marketing practices than at the start of the year. Both 2016 and 2017 are gearing up to be exciting for advertisers and businesses with a number of planned changes to search engines as well as what is sure to be a few unexpected twists and turns. For those that are ready to make the most out of 2016, here is some advice to improve your online presence and stay ahead of the competition: Continue reading

content

If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat. Far too many businesses are under the assumption that if they create a great piece of content and then put it out into the world, it will perform great. Continue reading

Why Your Business Should Consider a Pay Per Click Campaign in 2015

When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time. Continue reading

Find The Right Twitter Influencers

When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn’t going to be people who are likely to become customers. Continue reading

B2B And B2C Puzzle Showing Corporate Partnership Or Consumer RelationsIn order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements. Continue reading

PPC Advertising Needs to Be Part of Your Online Toolbox

There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size. Continue reading

7 SEO Facts Business Owners Must Keep In Mind

If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts:

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