When businesses think of strategies like social media marketing or SEO, they often think of them as all or nothing propositions. While it’s easy to understand why this mindset is so common, the reality of online marketing is that the best results generally come from utilizing multiple channels at the same time. Continue reading
When marketers talk about the power of Twitter, what they’re really talking about is the power of people. One of the key lessons of Twitter training for business is that you need to use this platform to target the right people. Although you can drive a lot of traffic without the right targeting, the majority of that traffic isn’t going to be people who are likely to become customers. Continue reading
In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements. Continue reading
There are two common misconceptions about PPC advertising. The first is that it’s too expensive for anyone but members of the Fortune 500. While it is true that blindly diving into PPC can be an expensive mistake, as long as you enlist professional guidance, this form of advertising can provide an attractive ROI for a budget of almost any size. Continue reading
If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts:
In less than six months, Periscope has gone from a new app to one with over 10 million users. While Periscope still has a long way to go before it reaches the scale of established social platforms like Facebook or Pinterest, it’s growing very rapidly. Not only is Periscope attracting a substantial amount of users, but those users are very engaged. Recent stats show that users of the platform watch the equivalent of forty years of video every single day!
Since Periscope is still new but growing very fast, it’s the perfect time for businesses to start establishing a strong presence on it. Just as businesses that were early adopters of Facebook and Twitter are still reaping those benefits today, getting the jump on mass Periscope adoption is the perfect way to open up a new audience for your business.
Because Periscope is such a new app, we realize that many businesses still aren’t 100% sure what it does. So to help clear up any confusion and enable you to start using it, here is everything you need to know about the app:
What Periscope Does
Although the technology behind this app is quite complex, what Periscope does is fairly straightforward. With this app, anyone can create a video live stream that other users can watch. When a user is watching a live stream, they can share their thoughts or ask questions by sending a comment. It’s also possible for streams to be held privately and only shared with a select group of viewers.
Saving, Replays and Sharing
While the appeal of Periscope is the ability to live stream at any time, the app does make it possible to save a stream and allow it to be replayed for up to 24 hours. Having this functionality is great in the event that someone misses the live event but still wants to engage with that business.
How to Promote Via Periscope
Even though Periscope isn’t the only live streaming app on the market, it has the advantage of having Twitter as its parent company. As a result, promoting a live stream via Twitter with hashtags can be done in a matter of seconds.
Analyzing and Adjusting
What’s really great about streaming via Periscope is as soon as you’re done, you’ll be able to see how many people watched it, how long they spent watching it and how many hearts (similar to Facebook likes) you were given. Having this information means you can test different topics and formats to determine what resonates the most with your target audience.
Periscope is One Piece of the Social Media Puzzle
While Periscope provides a great way to connect with potential and current customers, it’s just one of many social media tools that are available to businesses. If you want to ensure that your business is using social media to the fullest, find out more about how Web Strategy Plus can assist you with your social media efforts.
If you want your business to thrive online, you need to stay focused on the big picture. That means is instead of getting completely wrapped up in a single channel, you should take a comprehensive approach to online marketing. So in addition to social media marketing and pay per click advertising, SEO also needs to be an active component of your strategy. Continue reading
Now that 2015 has officially arrived, there’s a lot to think about in terms of what the year has in store for businesses and the Internet in general. Web design is an area that’s always interesting to look at. While web design trends don’t usually change dramatically over the course of just one year, new practices inevitably arise that will significantly shape how design is viewed in the coming years. Continue reading
If you’ve spent any amount of time reading about social media marketing, you’ve probably come across the phrase “content is king.” While we fully agree with that statement, it’s important to understand that there is a big caveat. Far too many businesses are under the assumption that if they create a great piece of content and then put it out into the world, it will perform great. Continue reading
Even compared to just five years ago, far more businesses now understand that website design is about much more than just how a site looks. While visual appeal is very important, great design also places a major emphasis on website usability. Continue reading