Website Redesign

If your business has a website but it’s not generating the results you want, it may be a sign that a redesign is needed. While there are a lot of things that can hold a website back from performing the way a business wants, the good news is any and all issues can be addressed through a redesign. Since the type of redesign that can move the needle for your business does require a significant investment of resources, we want to cover steps that should be included in the planning and execution of a redesign:

Review Your Current Site

The only way to pinpoint exactly what needs to be improved is to analyze the current state of your website. It’s easy to forget the exact details that need to be addressed, which is why a thorough review of all pages and elements on your website is an important starting point.

Determine Your Website Redesign Goals

One of the traits that sets quality web design services apart from mediocre ones is taking the time to sit down with clients and figure out their goals for a redesign. Whether it’s increased search traffic, converting more visitors into leads or multiple goals, knowing exactly what needs to be accomplished will help guide the rest of the redesign process.

Analyze Your Competition

In addition to analyzing general website design trends and options, it’s worth taking time to look at exactly what your competitors are doing. Including this step in the redesign process will help you identify things you definitely don’t want to do with your own new design, as well as get inspired in regards to certain things that should be included.

Build Your Website (Don’t Forget to Be Responsive)

After all the necessary information has been gathered, the time comes to actually create the new design. As any website designing services will tell you, mobile Internet usage has become huge. That’s why the a redesign should be done with responsive CSS technology. Opting for this type of design will ensure your new site looks great and functions properly on screens of any size.

Optimize and Finalize

Before your site goes live, you’ll want to have the redesign team do a final pass over everything to ensure its optimized to load as quickly as possible and all settings are fully configured.

Launch Your Site

Once the redesign is launched, be sure to set a time and date to analyze how well it has performed in regards to the goals that were created for it.

If you want to ensure that your website redesign is a success by putting this project in the hands of an experienced web design company, contact Web Strategy Plus today to learn more about our website redesign service and how we can take care of every step in this process.

instagram websiteAlthough Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well. From SaaS tools to service providers, the key to making Instagram a viable marketing channel is understanding what users want to see and how to connect with a target audience. So with those goals in mind, we want to cover five tips that will put your Instagram marketing on the fast track:

1. Share Great Images

The majority of Instagram users scroll through the site on their cell phone. Instagram is full of incredible pictures, so you can’t expect to grab people’s attention with mediocre images. Even though that may sound a little intimidating, the good news is you don’t have to be a professional photographer to create great images. In addition to photos, graphics like quotes are also quite popular on Instagram. It’s also worth experimenting with video, which is a growing form of content on the site.

2. Plan and Tell a Story

If you’re just getting started with Instagram, don’t be afraid to experiment to see what works and what doesn’t. But once you start building a little momentum, planning a content calendar may be exactly what you need to take your marketing efforts to the next level. The big benefit of planning your posts weeks or even months in advance is it will allow you to develop a story that will give users a reason to follow you and keep them interested in what you’re going to share next.

3. Use Plenty of Hashtags

Hashtags are still a big part of Instagram, so be sure to use plenty of them. Many businesses find success using a mix of general and highly specific hashtags, so don’t hesitate to use anywhere from 7 to 15 per post.

4. Explore Influencer Opportunities

Engaging in influencer marketing through Instagram isn’t something that’s limited to fashion or beauty brands. Regardless of the specific community you’re trying to target, there are probably already Instagram users with large followings in that space. It’s worth exploring if collaborating together with those users is something that makes sense. One thing to keep in mind when evaluating influencers is looking beyond their follower count and evaluating the type of engagement they get in terms of likes and comments.

5. Engage

It’s easy to get caught up in always thinking about increasing your follower count or only following strategies that can “scale.” However, as with any social site, a big part of Instagram is engaging with actual people. That’s why you should make a point to respond to any comment someone leaves on one of your posts, as well as do your best to like and comment on other users’ posts. Taking the time to engage is a great way to learn even more about Instagram and find new opportunities you wouldn’t have otherwise known about.

If you have any additional questions about Instagram marketing or would like to get help from a team of experts, be sure to contact us!

Web Strategy PlusCould you benefit from a better website marketing strategy? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More

7 SEO Facts Business Owners Must Keep In Mind

If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts:

Continue reading

B2B And B2C Puzzle Showing Corporate Partnership Or Consumer RelationsIn order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements. Continue reading


Social Media Trends 2016

Now that we’re officially settled into 2016, it’s possible to move beyond predictions and look at the actual trends that are most likely to define the social media landscape over the course of the next year. If you’re a business owner who’s wondering where you should invest your time and resources in regards to social media, here are the trends that simply can’t be ignored this year:

Continue reading

Small Business Website Design Tips

10 Things Every Small Business Website Needs
If you want a website that not only looks great but is also capable of generating new leads for your business, make sure your site has all of the following ten traits: Continue reading

5 Essential Tips for Designing A Perfect Mobile Website

Designing a mobile website is a daunting task. Don’t worry; you are not alone when dealing with this problem!Currently, there are a lot of ways to help you design the perfect mobile website. Successful mobile websites mean visitors can conveniently access your company online and decide about making a purchase.

Here are five killer tips you should focus on while designing and/or developing a mobile website: Continue reading

Infographic - 10 Content Writing Ideas That Can't Miss

Infographic – 10 Content Writing Ideas That Can’t Miss

Web Strategy PlusDo you need a better content marketing strategy for your business? Web Strategy Plus offers a free quote or consultation to help you identify the areas of your marketing plan that need improvement. Learn More

SEO Topics 2016

Has SEO (Search Engine Optimization) played a role in your business over the last few years? If it has and you’ve spent any time reading about this subject, you’ve likely come across articles that proclaim the death of SEO. Although that topic is always a popular one for people who are looking to generate some extra views, it’s something that gets repeated year after year. Continue reading

How Your LinkedIn Profile Can Generate More LeadsPlenty of businesses and marketers focus far more attention on Facebook and Twitter than they do LinkedIn. The main reason is they think the previous two sites are great places to generate leads, while LinkedIn is really just for people who want to network or find a new job. While Facebook and Twitter can definitely be great sources for generating leads, that doesn’t mean LinkedIn should be neglected. In fact, since it’s a very professional social network, it can be especially powerful for any B2B business. Learn how your LinkedIn Profile can generate more leads: Continue reading

Get the latest Internet Marketing Tips from Web Strategy Plus:

Recent Posts
Popular Posts
Online Marketing