It wasn’t long ago when the concept of SEO was foreign to most business owners. However, as more of everyone’s lives have shifted online, the value of having a website that ranks highly in Google for targeted searches has become clear. While Google isn’t the only way to reach potential customers online, it offers a level of intent matching and targeting that’s hard to beat.
Although SEO isn’t a new concept, it has continued to evolve over the last few years. One of the ways SEO has changed is it’s more competitive in 2016 than ever before. Given the widespread understanding among businesses of all sizes of the benefits that go along with attracting targeted Google traffic, ranking well for certain search terms can seem like an impossible task.
If you want to improve the SEO rankings for your business website but aren’t sure where to focus your efforts, we want to highlight a few of the strategies that are most effective in 2016:
Google is well aware that over half of Internet traffic now comes from mobile devices. That’s why the company has updated its algorithm to reward sites that are mobile friendly. The best way to achieve this objective is with responsive design.
Make Your Website Load As Quickly As Possible
In addition to mobile friendliness, Google currently places a lot of emphasis on ensuring the websites it sends users to load quickly. Website speed is often something that can be significantly increased in a relatively short amount of time, which is why it’s worth putting at the top of your to-do list.
Start Optimizing for Rich Answers Now
Rich Answers are chunks of data that Google places near the top of organic search results. As much as 20% of Google’s results include Rich Answers. While results of this nature are primarily limited to things like song lyrics, it’s likely that Google will continue to expand the prevalence of these results. That’s why it’s a good idea for businesses to take steps now to optimize the beginning of their target content for this type of result.
Create Great Content and Promote It
You’ve likely heard about the importance of publishing content like blog posts. You’ve probably also heard that if you focus on publishing content that’s unique and engaging, it will improve your search engine rankings. While there is truth in that statement, what often gets overlooked is the importance of promoting the content you publish. Without a consistent promotion strategy, it’s unlikely that content will move the needle for your rankings.
As the benefits of targeted traffic from Google continue to increase, so does the complexity of SEO. That’s why many businesses opt for professional SEO services. If you’re looking for a trustworthy provider with a track record of success, find out more about the search engine optimization services that Web Strategy Plus offers.
Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. And while the impact may not be as immediately drastic for smaller businesses, converting more website visitors into customers may be exactly what’s needed for a business to grow.
Finding long-term success with a franchise requires a quality product or service. However, a common mistake that new franchises make is assuming that having something great is enough to flourish. The reality is that virtually any market a franchise may enter is going to be very competitive. So regardless of how great a product or service may be, there’s no guarantee that potential customers are going to know about it.
Local SEO has gone through a lot of changes over the last few years. As Google has continued to test different approaches to local search results, countless business owners have been left wondering what they need to do for their website to show up higher in Google. Continue reading
Even if you haven’t heard the term parallax web design, chances are you’ve interacted with websites that use this type of design. The reason is this style of design has become very popular and prevalent in recent years. Since we’re often asked by clients if a parallax effect website is the right fit for your needs, we want to cover exactly what this type of design is, as well as its pros and cons:
Parallax Web Design – What Is It? Continue reading
If your business has a website but it’s not generating the results you want, it may be a sign that a redesign is needed. While there are a lot of things that can hold a website back from performing the way a business wants, the good news is any and all issues can be addressed through a redesign. Since the type of redesign that can move the needle for your business does require a significant investment of resources, we want to cover steps that should be included in the planning and execution of a redesign:
Although Instagram is by no means a new social media network, its popularity has really exploded over the last couple of years. While the visual nature of Instagram makes it a no-brainer for fashion brands and other companies that sell products, this channel can also work great for countless other companies as well. From SaaS tools to service providers, the key to making Instagram a viable marketing channel is understanding what users want to see and how to connect with a target audience. So with those goals in mind, we want to cover five tips that will put your Instagram marketing on the fast track:
If you want your website to rank well in Google, it’s important to understand the basic realities of search engine optimization. Although SEO is a very broad subject, its most important components can be distilled into seven key facts:
In order to grow, both business-to-business (B2B) and business-to-consumer (B2C) companies need marketing. While there is plenty of overlap between B2B and B2C marketing, being truly successful with either form of marketing requires several key elements. Continue reading
Now that we’re officially settled into 2016, it’s possible to move beyond predictions and look at the actual trends that are most likely to define the social media landscape over the course of the next year. If you’re a business owner who’s wondering where you should invest your time and resources in regards to social media, here are the trends that simply can’t be ignored this year: