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Do you know who your target audience is? Now ask yourself, why would they care about what you have to say? Learn how to build a successful Content Strategy: Get to know them. Try to identify their needs, goals, interests, and behaviors. Then think of how you can fulfill those needs while relating to their behaviors. You can try using a great tool like Google Trends to discover what people are searching and related keywords to topical searches. Most importantly, remember you are writing for people. Make your content conversational and easy to understand.