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Plenty of businesses and marketers focus far more attention on Facebook and Twitter than they do LinkedIn. The main reason is they think the previous two sites are great places to generate leads, while LinkedIn is really just for people who want to network or find a new job. While Facebook and Twitter can definitely be great sources for generating leads, that doesn’t mean LinkedIn should be neglected. In fact, since it’s a very professional social network, it can be especially powerful for any B2B business. Learn how your LinkedIn Profile can generate more leads:
To see exactly how you can use LinkedIn to increase the number of leads you receive, let’s go over four examples right now:
Brand Yourself Correctly
It’s great that you own your business. However, when people are searching LinkedIn, they generally aren’t looking for business owners. Instead, they’re looking for an expert who can help them with a specific problem they’re facing. Because experts are whom leads want to connect with, you want to use language in your profile that brands you as an expert in your field.
Provide a Reason to Click and Connect
It can be helpful to think of your LinkedIn profile as a type of personal landing page. Since a landing page for any product or service with a persuasive call to action is going to perform much better than one without, it’s useful to apply the same concept to your profile. For example, instead of a profile saying the equivalent of “I’ve been an accountant for 16 years,” a much more compelling headline is “an accountant who helps businesses and investors experience growth and profits!”
Focus on Their Needs
Even though your LinkedIn profile is all about you, you want to write all the information from the perspective of what your skills and experience allow you to do for clients or customers. By focusing on the needs of the person reading your profile, you’ll greatly increase the likelihood of them actually reaching out to you instead of simply navigating to another profile.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!