Tips for Planning a Website Redesign
31 March 2020
By Web Strategy Plus
If your business has a website but it’s not generating the results you want, it may be a sign that a redesign is needed. While there are a lot of things that can hold a website back from performing, the good news is any and all issues can be addressed through a redesign. Since the type of redesign that can move the needle for your business does require a significant investment of resources, we want to cover steps that should be included in the planning and execution of a redesign:
Review Your Current Site
The only way to pinpoint exactly what needs to be improved is to analyze the current state of your website. It’s easy to forget the exact details that need to be addressed, which is why a thorough review of all pages and elements on your website is an important starting point.
Determine Your Website Redesign Goals
One of the traits that set quality web design services apart from mediocre ones is taking the time to sit down with clients and figure out their goals for a redesign. Whether it’s increased search traffic, converting more visitors into leads or multiple goals, knowing exactly what needs to be accomplished will help guide the rest of the redesign process.
Analyze Your Competition
In addition to analyzing general website design trends and options, it’s worth taking the time to look at exactly what your competitors are doing. Including this step in the redesign process will help you identify things you definitely don’t want to do with your own new design, as well as get inspired in regards to certain things that should be included.
Build Your Website (Don’t Forget to Be Responsive)
After all the necessary information has been gathered, the time comes to actually create the new design. As any website designing services will tell you, mobile Internet usage has become huge. That’s why the redesign should be done with responsive CSS technology. Opting for this type of design will ensure your new site looks great and functions properly on screens of any size.
Optimize and Finalize
Before your site goes live, you’ll want to have the redesign team do a final pass over everything to ensure its optimized to load as quickly as possible and all settings are fully configured.
Launch Your Site
Once the redesign is launched, be sure to set a time and date to analyze how well it has performed in regards to the goals that were created for it.
If you want to ensure that your website redesign is a success by putting this project in the hands of an experienced web design company, contact Web Strategy Plus today to learn more about our website redesign service and how we can take care of every step in this process.
While social media can definitely drive sales, many businesses forget that these platforms are generally at the top of the funnel. That’s why the businesses that do best with social media, make engagement their top priority. Once you find the best ways to interact with your audience, you’ll create a loyal following that will convert into sales.
By redistributing content, working with influencers, getting comfortable with video and focusing on engagement, you can put all the pieces in place for your social media marketing efforts to thrive.
Need help with your Web Strategy? We offer a free instant web strategy score. You may also request a consultation and live website review to help you identify the exact areas of your marketing plan that need improvement. Web Strategy Plus provides a “one-stop shop” full-service digital marketing agency where all of your marketing efforts are tied together to drive more leads to your business. We proudly serve local businesses and franchise networks of all types worldwide. Whether you require a professional website or need help promoting it, we can help you with it all. Our main goal is to provide cost-effective web strategies that drive results. You may also Request a Quote. If you need to know more about our website development and website designing services, you can reach us at 1-877-224-0478. You may also schedule an appointment to talk to us when it is most convenient for you!
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters she developed Nationwide delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!